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Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3. Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives. We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.

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Leading Digital Transformation: Putting People First


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leading digital transformation leading digital

Leading Digital Transformation

Leading Digital Transformation

Putting People First

Putting People First

Charlene Li

Principal Analyst

Altimeter, a Prophet company

@charleneli

slide3

3

IT’S ABOUT

RELATIONSHIPS

six hr archetypes driving digital transformation

Six HR archetypes driving digital transformation

Source: ”HR as a Force for Digital Change”, Prophet 2016

5

hr should focus on three areas to strategically

HR should focus on

three areas to

strategically drive

digital transformation

prescription for hr s actions in digital

Prescription for HR’s actions in digital transformation

If Strategy isn’t clear on how

HR will support digital change:

If Culture is less advanced,

with laggardly digital behavior:

If Leadership is lodged in

Conventionalist &

Experimenter space:

Articulate the role of digital in

all HR specialties

Create an HR specific digital

strategy that rolls up to and

supports the overall business’

digital strategy

Ensure that HR is contributing

fully to business strategy,

especially the role of people in

digital transformation

Shift internal culture within HR

to reward innovative thinking

Recruit disruptive non-

traditional talent

HR leaders build a vision of the

culture needed to support

digital change

Initiate digital culture program

that ingrains digital thinking,

not bright shiny objects

Ensure HR leadership

alignment around a shared

vision

HR leaders step forward with

Marketing and IT peers to build

a coherent digital strategy

across the firm

9

disruptive leaders disruptive leaders create

DISRUPTIVE LEADERS

DISRUPTIVE LEADERS

CREATE A GROUNDSWELL

CREATE A GROUNDSWELL

10

the engaged leader framework the engaged leader

THE ENGAGED LEADER FRAMEWORK

THE ENGAGED LEADER FRAMEWORK

LISTEN

LISTEN

AT

AT

SCALE

SCALE

SHARE

SHARE

TO

TO

SHAPE

SHAPE

ENGAGE

ENGAGE

TO

TO

TRANSFORM

TRANSFORM

11

an illustrative example of an engaged leader

An illustrative example of an Engaged Leader

FORMER CEO DAVID THODEY

TOOK OVER IN 2009

THE NETWORK NEEDED

COMPLETE OVERHAUL, WHICH

WOULD TAKE FOUR YEARS

EMPLOYEES WERE SO

EMBARRASSED, THEY

WOULDN’T ADMIT THEY

WORKED AT TELSTRA

12

executive engagement transformed the employee

Executive engagement transformed

the employee relationship

13

telstra s bbq app created a groundswell

Telstra’s “BBQ app created a groundswell

EMPLOYEES DOWNLOAD AN APP TO

THEIR PHONE AND CAN LOG SERVICE

REQUEST FOR FRIEND OR FAMILY

MEMBER

ESCALATE ISSUES

CLOSES THE LOOP WITH BOTH

EMPLOYEE AND CUSTOMER

ALSO PROVIDES UPDATES ON

STRATEGY, NEWS UPDATES,

ETC.

ALMOST HALF OF EMPLOYEES

HAVE DOWNLOADED THE APP

14

courage courage

COURAGE

COURAGE

YOU

YOU ARE

IT RIGHT IF YOUR

IT RIGHT IF YOUR

PALMS

PALMS ARE

ARE

SWEATY AND

SWEATY AND

YOUR STOMACH

YOUR STOMACH

IS

IS CHURNING

CHURNING

ARE DOING

DOING

slide17

17

IT’S ABOUT

RELATIONSHIPS

17

thank you

THANK YOU!

Charlene Li

@charleneli

charlene@altimetergroup.com

18