“Social networks will play the most important role in the online habits of young people and beyond.”
forums, websites, blogs. • Mailing list, e-groups newsletter/ e-groups.com • Telephone
WHEN THERE WAS NO SNS • having a hard time starting a conversation • people don’t trust you • anonymous person • hide ourselves • avatars and username
SOCIAL NETWORKING SITES ARE BORN • profiles • shows your identity • power user • profile building • identity building • self publishing • community building • community leader • contributor • network building
1995 – YAHOO • 1998 – GOOGLE • 1999 – NAPSTER • 2000 – BLOGGER • 2001 – WIKIPEDIA • 2002 – FRIENDSTER • 2003 – MYSPACE • 2004 – FACEBOOK • 2005 – YOUTUBE • 2006 – TWITTER
SOCIAL NETWORK A SOCIAL NETWORK IS A SOCIAL STRUCTURE MADE OF NODES. • FOCUSES ON BUILDING ONLINE REFERENCES.
SOCIAL MEDIA “INFORMATION CONTENT CREATED BY PEOPLE. USING HIGHLY ACCESIBLE AND SCALABLE PUBLISHING TECHNOLOGY.”
“DON’T BE ANONYMOUS, BE FAMOUS AND USE THE POWER OF SOCIAL NETWORKING SITES”
Friendster has: • BLOG – WORDPRESS • FAN PROFILE -Interact -Testimonials • BULLETIN BOARD -Announce Events & Meetings ( Got Club members) • GROUPS • MEET – WHO VIEWED ME?
WEB, MOBILE SITE • NO.1 SOCIAL NETWORK • USED BY FILIPINOS (40M USERS). • ONE OF THE TOP KEYWORD SEARCHES ON SMART • TOP SITES VISITED BY SMART SUBS.
Youtube has; • PORTFOLIO -Showcase -Exposure • m.youtube.com & JAVA CLIENT • EXTREMELY POPULAR VIDEO PLATFORM.
Facebook has; -GAMES AS MARKETING TOOLS -Fluff -Your own games -PROFILE PAGE -GROUPS/EVENTS -FAN PAGE/EVENTS -EASY TO INTERACT (THUMBS UP & LIKE) -FEELING OF BEING LISTENED TO.
-1M USERS IN THE PHILS. -160% GROWTH IN USERS FROM THE PHILS. IN Q1 2009 (NO. 1 IN THE WORLD). -WEB AND MOBILE SITE.
Multiply has; -STORE -EVENTS COVERAGE ORGANIZER CONTEST -m.multiply.com -LOCALLY POPULAR, BLOGGER PLATFORM -USED AS WEB STORES BLOG AND POSTS.
Imeem has; • a social media service • To interact by watching, posting, and sharing content of all digital media types, including blogs, photos, audio, and video.
Tagged has; • its users to build and customize profiles, send messages, leave comments, post bulletins, customize status, browse photos, watch videos, play games, give gifts, give tags. • chatting and making friends
Travian is; • the first game of its type to be playable on mobile phones. • java client.
Flickr is; • Image and video hosting website, web services suite, and online community platform. • Used by bloggers as a photo repository.
Myspace has; • WEB & MOBILE SITE • USED AS FAN SITES BY MUSIC ARTISTS AND ETC.
Twitter has; Fast growing micro-blogging platform. What are you doing? 140 char. less.
TWITTER wants to be more like MYSPACE which is cleaning up to be more like FACEBOOK which wants to be more like TWITTER..
Plurk has; • Web and Mobile Site • Locally popular micro-blogging service. • Threaded Chat Box.
QIK has; • Web and Mobile Client • Line video casting & streaming platform • Allows you to stream videos using your Mobile Phone.
Google maps has; • Java based mobile client. • Mapping service which allows you to share your location with friends or see where other friends are.
Yahoo is; • m.yahoo.com and SMS (6258) • Comprehensive mash up of various services. • One of the top searches on smart. • YM is the leading IM service worldwide.
Bebo has; • Blogging • Photo sharing • m.bebo.com • Updates from your friends
Hi5 has; • Creating an online profile in order to show information such as interests, age and hometown. • Uploading user pictures where users can post comments. • Also allows the user to create personal photo albums and set up a music player in the profile. Users can also send friend requests via e-mail to other users.
Orkut is; • designed to help users meet new friends and maintain existing relationships.
Windows live has; • Live Search search engine, • The windows live Messenger • Instant messaging client.