Social Networking 101 Kerry Shearer Communications & Media OfficerSacramento County Public Health
What We’re Covering Today Social Networking 101: What is it? How does it work? Using YouTube to get your message out: How can it help? How do I do it?
Why Do We Use Social Networks? • Engaging in intimate dialog used to be easy • Our world has expanded • New technologies are helping us connect • We use social networks to share ideas, experience and information
Why Do We Use Social Networks? It’s also about ME! • Linking people I like • Sharing info I want • Supporting causes I care about • Having fun Did I mention it’s about ME?
What Are Social Networks? They… “…build communities of people who share interests and activities… Most social network services are primarily web-based and provide various ways for users to interact…”
What Are Social Networks? -Chat -Discussion groups -Email -File sharing -Voice chat -Blogging -Messaging
Social Networks are Expanding! More appear every day! Personal My Space Friendster Facebook Business Linked in A Small World Health Sermo Organized Wisdom Advocacy SixDegrees Change
Visits to Networking Sites Soaring! Source: Hitwise, Apr. 2008
Social Networking Challenges • Separating hype from reality is difficult • Privacy & user safety are big concerns • Audience fragments with so many sites • Spammers & scammers push inappropriate content • Social networkers are fickle
No Rules…But Some Guidance! • Think MICRO • Expect the UNEXPECTED • Be willing to EXPERIMENT • Know that the time commitment will often be SIGNIFICANT
#1: The Rules Are Still Being Written • Everyone is still trying to figure out how to effectively communicate with people using social networks. There are no hard and fast rules; only temporary best practices.
#2: It’s a One-on-One Activity The program expands one person at a time Health reform social networking site begins in 2007 Facebook group begins to attract engaged customers on their turf
#3: Mix Tactics When Possible Ellen DeGeneres-backed breast cancer campaign launched in MySpace Campaign uses star power, the TV show, motivated advocates, blogger outreach & other to generate participation
#4: Give People a Clear Purpose When consumers are deciding whether or not to participate in a given community, they need to have a clear understanding of how their participation will make a difference -- and what they’re going to get out of it for themselves.
#5: Measurement is Evolving Measuring the results is still developing. It’s mostly in a “click,” “tell” or “share” phase. As more agencies use social networking, we’ll gain more insight into behavioral impact.
#6: To Learn, You Must Participate! The world of social networks changes constantly. To develop a good understanding, you need to dive in. Only then will you develop a good understanding of what’s happening and how best to engage with people using these technologies.
Action Step to Get Started • Start your own Facebook site • Search for and “invite” friends • Develop experience with the interface
“Broadcasting” on YouTube • YouTube is a great way to get the air quality message out to the public and communicate your program accomplishments nationwide!
Sacramento’s MRSA Issue • Over-hyped concern about antibiotic-resistant Staph infections broke out in Sacramento in October, 2007 • We created a video and used YouTube to try to reach schools and parents with a message of sanity
What You Need To Create a Video • Digital video camera (DV tape or hard disk) • Clip-on microphone • Lighting • Video editing software (Adobe Premiere Pro or Premiere Elements; Apple Final Cut Pro or Final Cut Express
Thanks for listening! How to Contact Me:Kerry Shearer Communications & Media Sacramento County Public Health (916) 875-4493 ShearerK@SacCounty.net