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Video Social Networking 101 Kerry Shearer Communications & Media Officer Sacramento County Public Health Public Service Announcement What We’re Covering Today Social Networking 101: What is it? How does it work? Using YouTube to get your message out: How can it help? How do I do it?

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social networking 101
Social Networking 101

Kerry Shearer

Communications & Media OfficerSacramento County Public Health

what we re covering today

What We’re Covering Today

Social Networking 101:

What is it? How does it work?

Using YouTube to get your message out:

How can it help? How do I do it?

why do we use social networks
Why Do We Use Social Networks?
  • Engaging in intimate dialog used to be easy
  • Our world has expanded
  • New technologies are helping us connect
  • We use social networks to share ideas, experience and information
why do we use social networks6
Why Do We Use Social Networks?

It’s also about ME!

  • Linking people I like
  • Sharing info I want
  • Supporting causes I care about
  • Having fun

Did I mention it’s about ME?

what are social networks
What Are Social Networks?

They…

“…build communities of people who share interests and activities… Most social network services are primarily web-based and provide various ways for users to interact…”

what are social networks8
What Are Social Networks?

-Chat -Discussion groups

-Email -File sharing

-Voice chat -Blogging

-Messaging

social networks are expanding
Social Networks are Expanding!

More appear every day!

Personal

My Space

Friendster

Facebook

Business

Linked in

A Small World

Health

Sermo

Organized Wisdom

Advocacy

SixDegrees

Change

visits to networking sites soaring
Visits to Networking Sites Soaring!

Source: Hitwise, Apr. 2008

social networking challenges
Social Networking Challenges
  • Separating hype from reality is difficult
  • Privacy & user safety are big concerns
  • Audience fragments with so many sites
  • Spammers & scammers push inappropriate content
  • Social networkers are fickle
no rules but some guidance
No Rules…But Some Guidance!
  • Think MICRO
  • Expect the UNEXPECTED
  • Be willing to EXPERIMENT
  • Know that the time commitment will often be SIGNIFICANT
1 the rules are still being written
#1: The Rules Are Still Being Written
  • Everyone is still trying to figure out how to effectively communicate with people using social networks. There are no hard and fast rules; only temporary best practices.
2 it s a one on one activity
#2: It’s a One-on-One Activity

The program expands one person at a time

Health reform social networking site begins in 2007

Facebook group begins to attract engaged customers on their turf

3 mix tactics when possible
#3: Mix Tactics When Possible

Ellen DeGeneres-backed breast cancer campaign launched in MySpace

Campaign uses star power, the TV show, motivated advocates, blogger outreach & other to generate participation

4 give people a clear purpose
#4: Give People a Clear Purpose

When consumers are deciding whether or not to participate in a given community, they need to have a clear understanding of how their participation will make a difference -- and what they’re going to get out of it for themselves.

5 measurement is evolving
#5: Measurement is Evolving

Measuring the results is still developing.

It’s mostly in a “click,” “tell” or “share” phase.

As more agencies use social networking,

we’ll gain more insight into behavioral

impact.

6 to learn you must participate
#6: To Learn, You Must Participate!

The world of social networks changes constantly. To develop a good understanding, you need to dive in. Only then will you develop a good understanding of what’s happening and how best to engage with people using these technologies.

action step to get started
Action Step to Get Started
  • Start your own Facebook site
  • Search for and “invite” friends
  • Develop experience with the interface
broadcasting on youtube
“Broadcasting” on YouTube
  • YouTube is a great way to get the air quality message out to the public and communicate your program accomplishments nationwide!
sacramento s mrsa issue
Sacramento’s MRSA Issue
  • Over-hyped concern about antibiotic-resistant Staph infections broke out in Sacramento in October, 2007
  • We created a video and used YouTube to try to reach schools and parents with a message of sanity
what you need to create a video
What You Need To Create a Video
  • Digital video camera (DV tape or hard disk)
  • Clip-on microphone
  • Lighting
  • Video editing software (Adobe Premiere Pro or Premiere Elements; Apple Final Cut Pro or Final Cut Express
thanks for listening
Thanks for listening!

How to Contact Me:Kerry Shearer

Communications & Media

Sacramento County Public Health

(916) 875-4493

ShearerK@SacCounty.net