Video Social Networking 101 Kerry Shearer Communications & Media Officer Sacramento County Public Health Public Service Announcement What We’re Covering Today Social Networking 101: What is it? How does it work? Using YouTube to get your message out: How can it help? How do I do it?
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Communications & Media OfficerSacramento County Public Health
Social Networking 101:
What is it? How does it work?
Using YouTube to get your message out:
How can it help? How do I do it?
It’s also about ME!
Did I mention it’s about ME?
“…build communities of people who share interests and activities… Most social network services are primarily web-based and provide various ways for users to interact…”
-Chat -Discussion groups
-Email -File sharing
-Voice chat -Blogging
More appear every day!
A Small World
Source: Hitwise, Apr. 2008
The program expands one person at a time
Health reform social networking site begins in 2007
Facebook group begins to attract engaged customers on their turf
Ellen DeGeneres-backed breast cancer campaign launched in MySpace
Campaign uses star power, the TV show, motivated advocates, blogger outreach & other to generate participation
When consumers are deciding whether or not to participate in a given community, they need to have a clear understanding of how their participation will make a difference -- and what they’re going to get out of it for themselves.
Measuring the results is still developing.
It’s mostly in a “click,” “tell” or “share” phase.
As more agencies use social networking,
we’ll gain more insight into behavioral
The world of social networks changes constantly. To develop a good understanding, you need to dive in. Only then will you develop a good understanding of what’s happening and how best to engage with people using these technologies.
How to Contact Me:Kerry Shearer
Communications & Media
Sacramento County Public Health