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European Public Relations’ Education and Research in a Historical Perspective. Historical Perspective. From 1959 to 2012: half a century of European Public Relations history From CERP to EUPRERA Facts and activities. 1959. 1961. 1970. 1980. ’80-’85. ’86-’89. 1989. 1990. 1991. 1993.
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From 1959 to 2012: half a century of European Public Relations history
From CERP to EUPRERA
Facts and activities
Foundation of “Centre Européen des Relations Publiques” (CERP) in Orléans (France)
"On a souvent tort d’avoir raison trop tôt,
mais on a toujours tort d’avoir raison trop tard".
Second congress of “International Public Relations Association” (IPRA): Lucien Matrat (Code of Athens, ‘65) suggests to found the “Conférence Internationale de l’Enseignement Universitaire des Relations Publiques” (CIEURP: International Conference on University Education for Public Relations)
« Les relations publiques sont
la stratégie de la confiance »
International Code of Ethics (Code of Athens)
Authors:Lucien Matrat, France - Guido de Rossi del Lion Nero, ItalyAdopted in Athens, May 1965 by CERP and IPRA
« Les relations publiques sont
la stratégie de la confiance »
“Cercle Européen d’étude des techniques de Relations Publiques et de Communication” (CEDET) emanating from CERP wants to cover all PR Education in Europe;
CIEURP targeted European university programmes only.
European Code of Professional Conduct in Public Relations(Code of Lisbon)
Officially adopted at the General Assembly of CERP in Lisbon, April 16th 1978, and adopted by 18 National Associations (from 15 European Countries)
CIEURP ceases
Besides CEDET, 2 more groups within CERP:
CEDAN « Conférence Européenne des Associations Nationales de Relations Publiques »
&
CEDAP “Comité Européen d’Application et de Développement des Relations Publiques “ (CEDAP1= PR consultants and CEDAP 2= internal PR)
CERP aims the recognition of PR as a profession in Europe;
Education is neglicted;
CEDET’s president is a practitioner;
Stagnation of membership (about 200);
First linguistic unbalance (English vs French)
CEDET becomes the major chapter and creates “Confédération Européenne des Etudiants en Relations Publiques” (CEERP – which becomes CERP Students in Nov. ’89 – PRime nowadays)
Research merges and takes its place besides Education;
Spring ’89: decision to organise a “Teach the Teachers” conference in ’90
CERP conference in Brussel in parallel with conference in Ghent “about PR Research”
November ’89, Strasbourg: “Confédération Européenne des Relations Publiques” is restructured in 3 autonomous parts:
CERP Consultants (CEDAP 1),
CERP PRO ( PR Officers, CEDAP 2), &
CERP Education(CEDET)
“Public Relations in the future. From theorie to practice”.
First European Seminar for PR Teachers, Practitioners and Researchers: “To teach the teachers”
150 participants in the European College
Launch of “Newsletter” & “Data Review”
Bruges,1-3 Nov.
First edition of “Survey of full time study programmes in Public Relations in Europe” :
130 PR programmes in 14 European countries (EduInfo)
Jos Willems and Joost Buysschaert discuss a project blueprint for converting the CERP's Glossary of Public Relations terms in Seven Languages (ed. M. Nally, Published by Hollis Directories)to a database that respects the rules of modern terminography
“Communication Management; The Role of Public Relations in Organisational Communication”.
Second European Seminar for PR Teachers, Practitioners and Researchers
Prague,6-8 May
“Nothing is as practical as a good theory”.
Outcome of workshops’ analysis: practitioners do use theories when solving communication problems but cannot identify them as ‘theories’.
Under the aegis of CERP Education, the Glossary becomes: Electronic Dictionary of Communication Terminology (ELeCT).
Maastricht,26-29 Oct.
“Public Relations and Culture”International CERP Conference
Including a Research Seminar (Theme: Corporate Social Responsibility – and Conflict) & an Education Seminar (Theme: Teaching Public Relations in the Future)
Discussion: link with CERP
Decision of 1 working language: English
Copenhagen,24-26 Oct.
CERP EDUCATION becomes CERP EDUCATION AND RESEARCH (CER)
CERP PRO disappears
CERP Consultants less active
CERP EDUCATION AND RESEARCH becomes“European Association for Education and Research in Public Relations”
CERP Education Award becomes the Jos Willems Award
“European Association for Education and Research in Public Relations” defines:
EBOK (European Body of Knowledge)
Co-operation with BledCom
Annual conferences (instead of every 2/3 years)
“Transnational Communication in Europe: Practice and Research.”
Relaunch
New dynamic
‘Transnational Communication in Europe’, eds Barbara Baern – Juliana Raupp
Vistas – ISBN 3-89158-288-9
Berlin,28-31 Oct.
“Public Relations for non-profit organisations”
The GA decides to become autonomous from CERP
EUPRERA is born
Milan,1-2 Dec.
“Public Relations Education in Europe. Looking for new inspirations”
White Paper (Gerhard Bütschi)
First edition of ELeCT, the Electronic Lexicon of Communication Terminology
Warsaw,25-28 Oct.
“The Status of Public Relations Knowledge in Europe and around the world”.
EUPRERA congress in conjunction with the International PR Symposium BledCom
The Bled Manifesto on Public Relations, Betteke van Ruler – Dejan Vercic
ISBN 961-90484-4-x
Bled,4-7 July
“Communicating Change.”
Euprera Jos Willems Awards: BAchelor and MAster dissertations
Talinn,9-14 Sept.
“Public Relations and the Public Sphere; (New) Theoretical Approaches and Empirical Studies.”
White Paper (Günter Bentele)
Second edition of ELeCT, dubbed ELeCT 2.0.
Leipzig,23-26 Sept.
“New Challenges for Public Relations.”
Strategy: debate
Statutes: new statutes approved
Proceedings: “New Challenges for Public Relations”, Eds. José Viegas Soares - Mafalda Eiro-Gomes ISBN: 1645-7943
Lisbon,10-13 Nov.
“Public Relations & Social Software: Meeting the challenges of Weblogs, Podcasts, Wikis and RSS.”
First Spring Symposium
Impact of Social Media on Public Relations
www.euroblog2006.org
Stuttgart,March
“Strategic Communication in a Multi-Cultural Context”
Euprera: The European Forum for Innovation in Public Relations
Announcement of Euprera Günter Thiele Award (PhD Award)
Carlisle,6-9 Sept.
“Social Software: a Revolution for Communication?
Implications and Challenges for Public Relations, Journalism and Marketing”
Second Spring Symposium
www.euroblog2007.org
Ghent, 15-17 March
“Interrelation between organisations and societies: responsibilities, legitimacy and its process, position of PR/communication in this perspective”
European Communication Monitor
First Euprera Günter Thiele Award (PhD)
First PhD Seminar
Roskilde/Lund,26-29 Sept.
“Social media and the future of PR:
New ideas, new research, new business”
Third Spring Symposium
www.euroblog2008.org
Brussels, 13-15 March
“Institutionalising Public Relations
and Corporate Communication”
New structure & New statutes
Second PhD Seminar
Third edition of ELeCT
European Communication Monitor
Proceedings: “Institutionalising PR and corporate communication” Eds. Emanuele Invernizzi, Toni Muzi Falconi, Stefania Romenti (2 volumes)
Milan,16-18 Oct.
Fourth Spring Symposium
Theme: PR and Education
Launch of Euprera Projects
PR Education Survey: "Collecting and Profiling Public Relations Bachelor and Master programmes in Europe and beyond its boundaries"
Berlin, 2-4 April
“Corporate Citizens of the Third Millenium Towards a Shared European Perspective”
Second Euprera Günter Thiele Award (PhD)
Third PhD Seminar
Bucarest,23-26 Sept.
Fifth Spring Symposium
Theme: PR - Social Media – Education
“Social Media Revisited: New challenges for internal communication, reputation, education and the public sector”
Launch of the Euprera Social Media Awards
Ghent, 25-27 February
Sixth Spring Symposium
Theme: PR - Social Media – Education
"Beyond Online: Is Public Relations adapting, evolving … or failing?"In conjunction with EuroBlog
www.euprera.org/symposium2011
Second edition of the Euprera Social Media Awards
Lisbon, 3-5 March
“PR in a time of turbulence”
Third Euprera Günter Thiele Award (PhD)
Fifth PhD Seminar
Leeds,8-11Sept.
