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Jack Salerno, Senior Director Channel Marketing September 22, 2008

EMC Velocity 2 Program. Jack Salerno, Senior Director Channel Marketing September 22, 2008. Accelerate Profitability with Velocity 2. The Velocity 2 Partner Program is designed to set expectations and provide partners with a predictable set of rewards.

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Jack Salerno, Senior Director Channel Marketing September 22, 2008

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  1. EMC Velocity2 Program Jack Salerno, Senior Director Channel Marketing September 22, 2008

  2. Accelerate Profitability with Velocity2 The Velocity2 Partner Program is designed to set expectations and provide partners with a predictable set of rewards • Earn progressive rewards for your incremental revenue attainment, investment, and loyalty to EMC • Gain access to the broadest portfolio of industry-leading storage hardware, software, and services • Increase your market reach and opportunity development with EMC’s market leadership • Velocity2 makes it easy to do business with EMC by providing a robust infrastructure and defined rules of engagement

  3. EMC Velocity2 Solution Provider Model Built to provide progressive rewards for a partner’s increased revenue attainment and training investment. Performance Based Rebates = 2% Performance Based Rebates = 1.5% Co-op = 2% Performance Based Rebates = 1% Co-op = 1.5% Co-op = 1% Deal Registration Journey to the Top Rewards Deal Registration Journey to the Top Rewards Deal Registration Journey to the Top Rewards Deal Registration Journey to the Top Rewards Revenue Up to $499,999 2 each Proven Professional Accredited Sales and System Engineers Revenue of $500,000 - $4,999,999 3 each Proven Professional Accredited Sales and System Engineers Revenue of $5,000,000 - $9,999,999 4 each Proven Professional Accredited Sales and System Engineers Revenue of $10,000,000+ 8 each Proven Professional Accredited Sales and System Engineers

  4. EMC Channel Evolution 2008 Velocity2 Solution Provider Program enhancements to enable services and solutions development Solutions Centric • Market centers on solutions and value add services • Velocity2 Partner Program rewards hardware and software sales through rebates, co-op and MDF • Velocity2 Pre-sales Readiness Program introduced with Advanced Accreditations and new EMCTA track • ASN Specialty introduced to further differentiate Velocity2 ASN partners Services Centric • Market centers on products and services • Partner selling value oriented • Velocity2 Partner Program rewards hardware and software sales through rebates and co-op • ASN becomes an area of acceleration Value Product Centric • Market centers on products • Partner selling volume oriented • Velocity2 Partner Program rewards hardware sales through rebates and co-op 2006 2007 2008 2011

  5. World-Class Support for Velocity2 Partners • Presales support • EMC Partner Support Center (PSC) • Deal registration, special pricing requests • EMC Technology Solutions Support Office (TSSO) • Channel Xpress – online tools and services • Training and development • EMC Proven Professional accreditation and certification • Velocity2 Partner workshops and web casts • Video-on-demand • Velocity2 ASN support • Partner Implementation Support Team (IST) • Information • EMC Velocity2 Partner Program Kits • Powerlink Partner Portal • Programs, products, services, and training information 5

  6. World-Class Support for Velocity2 Partners • Finance and incentives • Performance-Based Rebates • Exclusive “Journey to the Top” rewards • Deal Registration • Value-Based Pricing • Not-for-Resale Software • Velocity2 Finance • Marketing and branding • Co-op/MDF for joint EMC/partner marketing • EMC Showcase syndicated web content • EMC Campaign Builder for co-branded demand generation 6

  7. Velocity2 Partner Program Summary • Focused on developing mutually rewarding partnerships through: • Opportunity development and incentives • Ease of doing business • Access to the greatest portfolio • Rewarding partner loyalty • Evolving to enable partner growth and differentiation • New Velocity2 Pre-sales Readiness Program to enable pre-sales • New EMC Technology Architect - Commercial • New Velocity2 ASN Specialty designations • New Velocity2 Proven Professional Advanced Accreditations

  8. Solution Providers 2H 2008 Reward Opportunities(All stackable) 2X rebates when selling EMC and VMware Journey To the Top Eligible Products Hardware: Any CLARiiON, Centera, Celerra, Disk Library Platform Software: Networker Replication Manager EmailXtender DiskXtender RecoverPoint Avamar Replistor Homebase Backup Advisor Alphastor Journey to the Top SPIFFS

  9. Example A: Velocity2 Premier Partner $200k List Price Deal $200,000 List Price $134,200 Sell Price ($120,000) Cost $14,200 Gross Profit = 10.28% Front End Margin Enhancements $10,000 Deal Registration ($110,000) Net Cost Back End Margin Enhancements $1,650 Velocity Rebate $1,100 Pre-sales Rebate $3,190 JTTT Rebates $3,190 Add VMware $7,150 New Account Rebate $16,280 Total Rebates $40,480 Total Gross Profit = 30.16% Assumptions "New Name" is defined as a new account to EMC that is not currently in EMC's customer master file. This does not include a new address for an existing account name. Hardware Breakdown $140,000 List (70% of $200k) $ 7,000 HW Deal Registration Discount $ 84,000 Hardware Cost (40% off $140k) $ 77,000 Net Cost of Hardware $ 3,850 New Name HW rebate (5% of Net) Software Breakdown $60,000 List (30% of $200k) $ 3,000 SW Deal Registration Discount $36,000 Software Cost (40$ off $60k) $33,000 Net Cost of Software $ 3,300 New Name SW rebate (10% of Net) Total New Name Rebate $3,850 + $3,300 = $7,150 Total Gross Profit = Sell – Net Cost +Total Rebates Potential Profit Example: Stack New Name Account Rebate

  10. Summary • Maximize your profit potential by taking advantage of all the incentives offered by EMC Velocity2 • Register your Deals – every incremental deal should be registered or you will leave money on the table! • Register for Journey to the Top – rebates cannot be awarded unless you are registered! • Stack as many incentives and rebates as possible! • Become an ASN partner and sell your own services!

  11. Thank You For more information on the EMC Velocity2 Partner Program, go to www.EMC.com/Velocity

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