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The last few years have seen the sales sphere undergo dramatic changes with the adoption of Web 2.0 and social media. The latter has been singlehandedly responsible for increasing the scale and reach of your networks. Web 2.0 has transformed the way we interact, with the buying process starting and ending online. No face-to-face meetings. Social selling (or Sales 2.0), is the response to these changes that have occurred in customer behavior and the buying process. How does LinkedIn fit into this? Consider for a moment that you’ve turned on your laptop on a Monday morning. Logging in to your LinkedIn account you find a “request to connect” from a potential client halfway across the world. You accept his/her request. An hour or two later you get an enquiry from your new connection for information about your products or services, a joint-venture proposal or some other details which could lead to a mutually beneficial business relationship. This is a classic example of social selling via LinkedIn. Instead of relying on traditional methods such as referrals, you get leads from clients business owners interested in building a relationship with you, with the likelihood of culminating in a sale. To read the rest visit our solomoIT Academy blog site and view our 5 parts series on LinkedIn L.E.A.D.S.

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