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Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

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Presentation Transcript
starting point
STARTING POINT
  • Air Asia started flights from Sydney to Kuala Lumpur
  • Air Asia is a small airline compared to others
  • Air Asia wanted to promote their new flights
air asia friendsy
AIR ASIA FRIENDSY
  • One could win a plane for himself and up to 302 facebook friends
  • Just one need to do is work out which friends to invite
result
RESULT
  • Campaign got viral
  • Around 2,300,000 people engaged with this contest