Social Media and the Job Search. Presented to East Bay Professional Experience Network By Kevin M. Johnson www.linkedin.com/in/johnsonkm. Agenda. What is Social Media? Networking and Social Media Getting Started Branding Researching Companies Job Searching online
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Presented to East Bay Professional Experience Network
By Kevin M. Johnson
When you think of:
Use social media to:
This one online location is
connected to my:
Facebook 1.15 Billion users
Google+ 343 Million active users
Linkedin 225 Million users
Twitter500 Million users (200 Million+ active)
*As of July 2013 according to DMR Digital Marketing Ramblings
Facebook is best either for personal connections or corporate brands and less so for connecting with individuals (who aren't celebrities) you don't know personally. Useful forkeeping up with family, friends and acquaintances. People tend to use the site frequently and stay for awhile.
Twitter is best for finding and following interesting people and issues. Useful for keeping up with topics you like and for creating temporary communities around events.
LinkedIn is more of a professional networking database than a social media platform: a place where having a presence is critical, but visits are confined largely to searching for potential hires.
Google+ was created as a direct competitor to Facebook. Plus is built around the idea that you've got different parts of your life, not all of which are interested in the same things. Google+ could potentially become a Facebook for grownups.
www.CareerBuilder.com conducted a survey in 2012 asking 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process.
www.CareerBuilder.com conducted a survey in 2012 asking 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. (cont.)
- Susan Adams, Forbes
Linkedin 225 Million users Twitter 500 Million users (200 Million+ active)
As of July 2013 according to DMR Digital Marketing Ramblings
Who Should You Follow?
Home – This is where you view Tweets from the people you have chosen to follow. It’s your personal collection of Tweets, featuring the latest news, commentary and information from the sources you care about.
@Connect - It’s the place to see who has followed or mentioned you, retweeted or favorited one of your Tweets. This is where you can get in on current conversations.
#Discover - This new section is all about discovering new content, which means you’ll see a collection of tweets from people you don’t follow. For instance, if you enable geolocation you’ll get to see hashtags about what’s going on near you in real time.
Your Twitter Profile- Fill out your profile in the upper right. Use a good head shot (photo) of yourself, and add in a URL (ideally your blog, or company blog or personal website) and be interesting and somewhat open in your profile. Twitter is about transparency. People want to quickly ‘get’ who you are if they are going to follow you.
Gaining Followers, building relationships
You Tube Allows you to:
(Courtesy Donald Asher)
(courtesy of Donald Asher)
getting ready to advertise position.
Social media platforms
Social Media Measurement
Job Search Websites
Kevin M. Johnson