1 / 6

General Motors SWOT analysis 2013

General Motors SWOT analysis 2013. by Ovidijus Jurevicius at Strategic Management Insight. Company Background. More information at:. Strengths. Global presence New vision and strategy Strong brand portfolio Strong presence in China Knowledge of home market 4 well performing brands.

carlynda
Download Presentation

General Motors SWOT analysis 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. General Motors SWOT analysis 2013 by Ovidijus Jurevicius at Strategic Management Insight

  2. Company Background More information at:

  3. Strengths • Global presence • New vision and strategy • Strong brand portfolio • Strong presence in China • Knowledge of home market • 4 well performing brands More information at:

  4. Weaknesses • High cost structure • Brand dilution • Bureaucratic culture • Car recalls More information at:

  5. Opportunities • Positive attitude towards “green” vehicles • Increasing fuel prices • Changing customer needs • Growth through acquisitions More information at:

  6. Threats • Fluctuating fuel prices • New emission standards • Rising raw material prices • Intense competition • Exchange rates More information at:

More Related