General motors. Valuation Project. Industry Analysis. Automotive Industry. Key determinants of profitability. Industry competition. Big Three. Domestic Internationals. Toyota Nissan Honda. General Motors Ford Chrysler. Bargaining power of buyers. Economic Drivers:.
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Domestic and foreign auctions
New car dealers
Car rental agencies
Growth Strategy:Focus on “alternative propulsion strategies” (hybrid, electric, FlexFuel, hydrogen fuel cell) in an attempt to create environmental diversity and fuel efficiency throughout product line
Financial Goals & Operating Priorities:Aim to be fuel efficiency leader in industry, top market share both domestic and global
Characteristics of the Business
Major Business Units: GMNA, GME, GMIO, GMSA, GM Financial
Markets: Automotive assembly and manufacturing, financial services (leases, contracts), automotive safety technology
Products: Chevrolet, Chevy, GMC, Buick, Cadillac, OnStar technology, GM Financial services
Customers: Auto wholesalers, Rental car agencies, Authorized dealerships
Competitors:Toyota, Ford, Nissan
Strategic Alliances/Joint Ventures: Mostly concentrated in China
Potential Adverse Influences: Constant technology innovation, oil prices, raw material prices, government regulation, dependence on suppliers, product recalls (safety issues)