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General motors. Valuation Project. Industry Analysis. Automotive Industry. Key determinants of profitability. Industry competition. Big Three. Domestic Internationals. Toyota Nissan Honda. General Motors Ford Chrysler. Bargaining power of buyers. Economic Drivers:.

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general motors

General motors

Valuation Project

industry analysis
Industry Analysis

Automotive Industry

industry competition
Industry competition

Big Three

Domestic Internationals

Toyota

Nissan

Honda

  • General Motors
  • Ford
  • Chrysler
bargaining power of buyers
Bargaining power of buyers

Economic Drivers:

Demand Industries

Auto wholesalers

Domestic and foreign auctions

New car dealers

Car rental agencies

  • Consumer preference
  • Demand from new car dealerships
  • Crude oil prices
  • Steel prices
  • Trade in values
  • Government regulations (safety, emissions, etc.)
bargaining power of suppliers
Bargaining power of suppliers
  • Key Supply Industries:
    • Brakes manufacturing
    • Electronics manufacturing
    • Engine & parts manufacturing
    • Interior manufacturing
    • Metal stamping
    • Steering and suspension
    • Transmission manufacturing
  • Auto assembly vs. Auto manufacturing
threat of substitution
Threat of substitution
  • General Product Categories
    • Compact and subcompact cars
    • Midsize and full size sedans
    • Sports cars
    • Luxury cars
    • SUV’s
    • Light trucks
    • Heavy trucks
  • Industry emphasis on customizability
  • “Rebadging”
threat of entry
Threat of entry
  • Technological innovation drives new competition
    • Opportunity to break through barriers of entry
  • Example: Tesla
    • Electric cars & powertrain components
    • Tesla Roadster
      • First fully electric sports car
    • Start up tech company behavior
company analysis
Company analysis

General Motors

gm the basics
GM: the basics
  • Headquarters: Detroit, Michigan
  • Founded in 1908
  • Operates in 157 countries
  • Employs 200,000+
  • Market share: 11.5% (FY 12)
    • 17.5% share of domestic market
  • Key brands: Chevrolet, GMC, Buick, Cadillac
  • Over 20,000 authorized dealerships worldwide
government motors
Government motors
  • June 2009: filed Chapter 11 bankruptcy
  • July 2009: emerged from bankruptcy with ownership split between:
    • US Federal Government
    • United Auto Workers Association
    • Canadian Government
    • GM bondholders
  • November 2009: GM share returned to the NYSE at $33 per share
  • Throughout bankruptcy:
    • Eliminated 1/3 workforce and plant assets
    • Reduced debt from 95 billion to 17 billion
  • Discontinued manufacturing of brands:
    • Hummer
    • Pontiac
    • Saturn
slide14

Client Strategy Template: General Motors

Strategies

Growth Strategy:Focus on “alternative propulsion strategies” (hybrid, electric, FlexFuel, hydrogen fuel cell) in an attempt to create environmental diversity and fuel efficiency throughout product line

Financial Goals & Operating Priorities:Aim to be fuel efficiency leader in industry, top market share both domestic and global

Characteristics of the Business

Major Business Units: GMNA, GME, GMIO, GMSA, GM Financial

Markets: Automotive assembly and manufacturing, financial services (leases, contracts), automotive safety technology

Products: Chevrolet, Chevy, GMC, Buick, Cadillac, OnStar technology, GM Financial services

Customers: Auto wholesalers, Rental car agencies, Authorized dealerships

Competitors:Toyota, Ford, Nissan

Strategic Alliances/Joint Ventures: Mostly concentrated in China

Potential Adverse Influences: Constant technology innovation, oil prices, raw material prices, government regulation, dependence on suppliers, product recalls (safety issues)

growth strategy goals
Growth strategy & goals
  • R&D emphasis: “alternative propulsion strategy”
    • Energy diversity
    • Environmental leadership
  • Objective: recognized leader in fuel efficiency
    • FlexFuel
    • Biofuel
    • Hybrid, electric
    • Hydrogen fuel cell
markets products
Markets & products
  • Auto brands
    • Chevrolet
    • GMC
    • Buick
    • Cadillac
  • OnStar (wholly owned sub)
  • GM Financial
    • Formerly AmeriCredit Corp
  • Strategic Alliances
    • Concentrated in China
      • JV with SAIC Motor
potential adverse influences
Potential Adverse influences
  • Competitive technology
  • Oil shortages & price volatility
  • Dependence on suppliers
    • “Just in time” manufacturing processes
  • Raw material prices
    • Steel, Aluminum, Copper
  • Low auto demand in European market
  • Government regulation
  • Product recalls, safety issues
  • Decrease in consumer demand
    • Negative impact to brand image