What’s on Michigan Drivers’ Minds?
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What’s on Michigan Drivers’ Minds?. Gordon Gould – WOOD News Robb Westaby – Clear Channel Traffic. WBCT-FM  WOOD-AM  WOOD-FM  WSNX-FM  WBFX-FM  WMAX-FM  WTKG-AM  WMUS-FM  WMRR-FM  WKBZ-AM

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Presentation Transcript
Gordon gould wood news robb westaby clear channel traffic

What’s on Michigan Drivers’ Minds?

Gordon Gould – WOOD News

Robb Westaby – Clear Channel Traffic

WBCT-FM  WOOD-AM  WOOD-FM

 WSNX-FM  WBFX-FM  WMAX-FM  WTKG-AM  WMUS-FM  WMRR-FM  WKBZ-AM

77 Monroe Center – Grand Rapids, MI 49503 Ph: 616-459-1919 Traffic Tip Line: 616-776-5480




Where do you go first for traffic reports
Where do you go first for year ago?Traffic Reports?

Source: Arbitron/SCBA study


Gordon gould wood news robb westaby clear channel traffic

Do you pay attention to traffic reports year ago?you hear on the radio?

Source: Arbitron/SCBA study


Drivers pick the radio
Drivers pick the radio. year ago?

Whatever drivers are listening to …

  • iPod

  • CD

  • Satellite radio

  • Nothing at all

    … they switch to the radio

    for traffic reports.


Gordon gould wood news robb westaby clear channel traffic

Have you ever changed your route year ago?based on a traffic report?

  • Base: Those who pay attention to traffic reports

Source: Arbitron/SCBA study


Gordon gould wood news robb westaby clear channel traffic

How Commuters Have Changed year ago?

Their Lifestyles or Schedule Due to Traffic

Source: The Gallup Organization/USA Today


What do drivers want

What Do Drivers Want? year ago?

What Do Drivers Want?

USDOT Report says …

Accuracy of reports

Timeliness of reports

Reliability of reports

Cost of obtaining reports

Degree of decision guidance and personalization

Convenience (ease of access and speed)

Safety (of operation in obtaining reports)

John A. Volpe National Transportation Systems Center (2000)


Gordon gould wood news robb westaby clear channel traffic

  • What Do Drivers Want? year ago?

  • The Traffic Guy says …

    • How’s traffic on the way?

    • Why am I sitting in traffic?

    • How do I get out of this?


Gordon gould wood news robb westaby clear channel traffic

How is traffic on the way? year ago?

Weather conditions

Construction delays

Accident delays

Alternate routes


Gordon gould wood news robb westaby clear channel traffic

Why am I sitting in traffic? year ago?

Is it an accident or construction?

How bad is it?

Which lanes are blocked?

Which lane should I be in?


Gordon gould wood news robb westaby clear channel traffic

How can I get out of this? year ago?

How long is the backup or delay?

What are the alternatives?

Should I try?


Gordon gould wood news robb westaby clear channel traffic

Info Seekers year ago?

  • The leading edge drivers …

    • Into gadgets

    • Want time-saving information

    • Willing to pay for it


Gordon gould wood news robb westaby clear channel traffic

What does the media want? year ago?

  • Be fast

  • Location of incident

  • Status of incident

    • Blocking?

    • Cleared?

  • Effect of incident

But most of all …


Gordon gould wood news robb westaby clear channel traffic

** year ago?We want to be accurate.**


Thanks
Thanks. year ago?


Gordon gould wood news robb westaby clear channel traffic

Gordon Gould – WOOD News year ago?

Robb Westaby – Clear Channel Traffic

WBCT-FM  WOOD-AM  WOOD-FM

 WSNX-FM  WBFX-FM  WMAX-FM  WTKG-AM  WMUS-FM  WMRR-FM  WKBZ-AM

77 Monroe Center – Grand Rapids, MI 49503 Ph: 616-459-1919 Traffic Tip Line: 616-776-5480