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Creative Promotion For Student Organizations

Creative Promotion For Student Organizations. October 2010 Presented by: Lynne Williams. Overview. Branding Concepts Guerilla Marketing Creative Overview Resources Fundraiser Opportunity. Powerful Brands. Powerful Brands. Powerful Brands. Powerful Brands. Powerful Brands.

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Creative Promotion For Student Organizations

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  1. Creative PromotionFor Student Organizations October 2010 Presented by: Lynne Williams

  2. Overview • Branding Concepts • Guerilla Marketing • Creative Overview • Resources • Fundraiser Opportunity

  3. Powerful Brands

  4. Powerful Brands

  5. Powerful Brands

  6. Powerful Brands

  7. Powerful Brands

  8. Branding • Brand: A promise you make to the people you serve • It represents the core values and perceptions of your organization • Brands are built over time • Goes beyond logo and colors

  9. Guerilla Marketing • Unconventional way to pursue conventional goals • Rebels against limitation • Opens up new resources • Single execution or campaign • Forces us to rethink creative

  10. Guerilla Creative Examples

  11. Guerilla Creative Examples

  12. Guerilla Creative Examples

  13. Guerilla Creative Examples

  14. Creative Overview • Primary audience • Familiarity • Goals • Message • Call to action • Principal benefit • Contact/web info • Key info • Who, what, when, where, why • Measure of success

  15. Resources • Design suggestions and services • University logo • Photography • Communication tools

  16. Design Suggestions • uwsuper.edu/ur • Fonts • Templates • Color Palette • Suggestions for student organizations • Increased recognition • Includes promotion best practices • External communication - follow standards

  17. Logos • Stay consistent • Do brand review before design

  18. Photography www.flickr.com/photos/uw-superior Email: relations@uwsuper.edu

  19. Communication Tools • Posters • Signage • Digest • Webpage • Calendar • Facebook • YouTube • Guerilla Creative

  20. Facebook.com/uwsuper

  21. Communication Tools • Posters • Signage • Digest • Webpage • Calendar • Facebook • YouTube • Guerilla Creative

  22. Tote Bag Fundraiser • Community grocery store • Bag groceries for shoppers • Give away free UW-Superior Tote • Note card: • Your name • Student organization • Fundraising effort

  23. Thank you! • Questions • Comments • Note cards • Tote bag fundraiser • Feedback • Follow-up

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