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Creative Promotion For Student Organizations

This presentation by Lynne Williams focuses on impactful branding and guerilla marketing techniques specifically designed for student organizations. It emphasizes the importance of a strong brand promise, effective communication, and the use of unconventional marketing methods to achieve common goals. The overview includes practical resources, creative design suggestions, and strategies for fundraising opportunities. By applying these principles, student organizations can enhance their visibility and engagement while building a powerful brand identity.

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Creative Promotion For Student Organizations

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  1. Creative PromotionFor Student Organizations October 2010 Presented by: Lynne Williams

  2. Overview • Branding Concepts • Guerilla Marketing • Creative Overview • Resources • Fundraiser Opportunity

  3. Powerful Brands

  4. Powerful Brands

  5. Powerful Brands

  6. Powerful Brands

  7. Powerful Brands

  8. Branding • Brand: A promise you make to the people you serve • It represents the core values and perceptions of your organization • Brands are built over time • Goes beyond logo and colors

  9. Guerilla Marketing • Unconventional way to pursue conventional goals • Rebels against limitation • Opens up new resources • Single execution or campaign • Forces us to rethink creative

  10. Guerilla Creative Examples

  11. Guerilla Creative Examples

  12. Guerilla Creative Examples

  13. Guerilla Creative Examples

  14. Creative Overview • Primary audience • Familiarity • Goals • Message • Call to action • Principal benefit • Contact/web info • Key info • Who, what, when, where, why • Measure of success

  15. Resources • Design suggestions and services • University logo • Photography • Communication tools

  16. Design Suggestions • uwsuper.edu/ur • Fonts • Templates • Color Palette • Suggestions for student organizations • Increased recognition • Includes promotion best practices • External communication - follow standards

  17. Logos • Stay consistent • Do brand review before design

  18. Photography www.flickr.com/photos/uw-superior Email: relations@uwsuper.edu

  19. Communication Tools • Posters • Signage • Digest • Webpage • Calendar • Facebook • YouTube • Guerilla Creative

  20. Facebook.com/uwsuper

  21. Communication Tools • Posters • Signage • Digest • Webpage • Calendar • Facebook • YouTube • Guerilla Creative

  22. Tote Bag Fundraiser • Community grocery store • Bag groceries for shoppers • Give away free UW-Superior Tote • Note card: • Your name • Student organization • Fundraising effort

  23. Thank you! • Questions • Comments • Note cards • Tote bag fundraiser • Feedback • Follow-up

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