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Digital Content Today & It’s Consumer

Digital Content Today & It’s Consumer. Tim Cooper Director, Direct & Digital Harlequin Mills & Boon. Harlequin: Who are we?. Over 120 titles published each month 26 languages 109 international markets 1,300 authors 50 million women readers worldwide 131 million books sold

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Digital Content Today & It’s Consumer

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  1. Digital Content Today & It’s Consumer Tim CooperDirector, Direct & DigitalHarlequin Mills & Boon

  2. Harlequin: Who are we? • Over 120 titles published each month • 26 languages • 109 international markets • 1,300 authors • 50 million women readers worldwide • 131 million books sold • 1st publisher with 100% frontlist in eBook

  3. Series

  4. New York Times Bestsellers 2009 85 titles 232 weeks 4

  5. Harlequin Differentiator Brand Direct consumer relationship

  6. Digital & Editorial Explore content with digital eyes, potential for: • Extra; Prequel, bridge, companion; Shorts; Widgets; Apps; Games? How to move content into digital age • Ask authors to think “extras” as you write • Support print sales • Establish your brand Digital content needs to be able to stand alone

  7. Prequels

  8. Companion Stories Book 5

  9. Bridge June 2010 FREE February 2010 August 2010

  10. Global (NA – Japan – Manga – Digital Comic – iTunes)

  11. Nonfiction “chunking” Thanksgiving Christmas Tea with Debbie …

  12. UK Digital Strategy • Equal pricing to paperbacks • 100% availability of frontlist • Enable content sampling - “try before you buy” • Addition of exclusive eBook content

  13. Using Content to Sell Content Try a Book before you buy it Widget to share the experience

  14. eBook Survey: UK • 80% responders use our ‘Browse the Book’ functionality • Over 25% read 5+ eBooks / month • 60% read on Laptop / PC • 33% on eReaders • 7% on mobile • ThreeKeyDigital Consumer Expectations

  15. HMB UK eBook Sales growth 2010 = +100% 2009

  16. Distribution & Retail Partners

  17. Building a Community

  18. Thank youTim CooperDirector, Direct & DigitalHarlequin Mills & Boontim.cooper@hmb.co.uk

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