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Amplify Content, Turn Up Demand

You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.

barryjfeldman
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Amplify Content, Turn Up Demand

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  1. Amplify contenT DEMAND Turn up

  2. Hello…? Hello…? Hello…?

  3. AMPLIFY

  4. Strategies for reaching a larger audience with CONTENT PROMOTION and distribution

  5. Paid Earned Owned

  6. paid Advertising Sponsorships Paid promotions

  7. Immediate Benefits of paid promotion Control Targeted Scalable

  8. Facebook Boosted Posts

  9. Promoted tweets

  10. LinkedIn 
 sponsored updates

  11. YouTube ads

  12. Stumble Upon paid discovery

  13. reddit ads

  14. Native advertising

  15. Paid content discovery services Outbrain Taboola Adblade

  16. Pay Per Click Google Adwords | Bing from Microsoft

  17. Retargeting AdRoll | Retargeter | Fetchback | Chango | Many more

  18. earned Customers become the channel… Word of mouth.

  19. Credibility Benefits of earned media Key to sales Lifespan Free

  20. Guest blog

  21. Syndicated content

  22. Get curated Scoop.it Paper.li Anywhere

  23. Inspire Influencers to share your content

  24. Social media

  25. I’m about to buy a… Get found via search

  26. The All-Powerful Word of mouth 1. Recommendations 2. Branded websites 3. Opinions posted online 4. Editorial content

  27. owned Website Blog Social media channels Email marketing

  28. Control Benefits of owned media Cost efficiency Longevity Versatility

  29. Email 
 marketing Opt-in forms

  30. Email 
 marketing Gated offers on 
 landing pages

  31. Email 
 eNewsletters Timely offers Promotions Autoresponders marketing

  32. Social media marketing Create rich updates Use links/CTA

  33. Social media marketing Twitter cards

  34. LinkedIn Groups Tag peers (+ @ #) Pinboards #Hashtags Ask for shares Quote experts Social media marketing

  35. Blog Make it easy to share with buttons

  36. Blog Add a social-style comments section such as Disqus or Livefyre

  37. Blog Use great images worthy of sharing

  38. Blog Create pre-populated tweets with a tool such as “Click to Tweet” plugin

  39. YouTube channel iTunes SlideShare Scribd Expand your digital footprint Free content platforms

  40. Give employees
 ownership Train them Empower them Governance Foster employee advocacy Employees are often the most 
 overlooked content promotion strategy

  41. Website Repurpose content

  42. Website Blog Audit your content assets And/or create repurposing plans in advance

  43. Content library Maximize formats

  44. AMP Up Integrate Experiment Refine Paid, earned and owned complement each other

  45. Everything should 
 point back to your website

  46. Analyze traffic and conversion

  47. Reach and connect with a larger audience Free eBook From Feldman Creative and CoSchedule

  48. Amplify contenT DEMAND Turn up www.feldmancreative.com

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