Top 10 Web UNFUNNEL Does it sometimes feel like the testing process takes long and costs more money than the return? If yes, then you are doing it wrong. The process of online A/B testing is fundamen- tally built on the fact that a customer’s behavior will ultimately define the best experience. It is virtually impossible to predict one person behavior, much less a whole online audience - so stop trying. Next time the word “testing” is mentioned and you grit your teeth, try a more agile testing approach and see results quicker - by just putting the customer first. CONVERSION STRATEGIES It’s hard to keep up with all the new strategies and tools for conversion. unFunnel gives you a consumer- driven approach to prioritize a Top 10 list of what you SHOULD be doing. LISTEN TO NEEDS media listening tools like Sprout Social & Hootsuite to monitor your infuencers and here what the pain points are. Drive people to your pages that want to be there. Don’t try to buy your audience by buying a list. Capture informa- tion from organic trafc that comes with a strong intent to purchase with tools like HubSpot and quickly send them what they need. Once you gain the interest you need an ofer to close the deal. Create something unique and irresistible that they can’t pass up. Make it a win-win and easy to take the next step. ePromo codes can be set up quickly using free tools like ShortStack in your social media eforts. Make sure visitors know where to go next on your site. Create a Next Action pathway with large Call To Action (CTA) buttons to make it easy to bring visitors though a conversion fow. Have a priority and minimize actions to a primary and secondary action and remove unnecessary nav bars. your email channel as your way to quickly follow up with a person that has inter- acted on your website. Hubspot is a tool that tracks behavior over multiple visits and can send an email if a person converts with an upsell or leaves without purchasing. Time is essential in this strategy. & Tools to Execute 1 2 A VALUE PROPOSITION TESTIMONIALS review and tell their story. Point them to review sites like Epinions, amazon.com, CNET or user your Social networks like Facebook good ofer doesn’t get devel- oped in a conference room, it is usually driven by consumer need. Use social Put people frst in an unFunnel strategy and build content that educates the consumer on why to buy your product. Give trans- parency and a complete understanding of why they 3 QUALIFIED LEADS 4 should take action and the benefts to them, not 5 Ask your top brand advocates and infuencers to give you an online product you. THE RIGHT OFFER 6 A PRODUCT PAGE like LeadPages. Make sure you have high resolution images and diferent views. and Google+ to capture and use. You have a good product, now showcase it. Give it a dedicated landing page and manage with software 7 CALLS TO ACTION FOLLOW UP AFTER 8 MEASURE CVR RATE ofers, CTAs and visual elements. You could be leaving money on the table - use a Make sure visitors can contact you at Add descriptions and reviews on the page and sharing with Know what your conversion rate is on all your forms. Use A/B testing tools like Optimizely to easily test out your hypothesis on diferent 9 AddThis. Use 10 CONTACT INFO data-driven approach to decision making. any point in time! AGILE MARKETING IN MOTION © Copyright 2014 Unfunnel LLC. All rights reserved. Visit us at www.unfunnel.com. Agile Marketing in Motion. Become a partner and contact us today.