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Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications

Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications. RAD Data Communications. Market-leading manufacturer of access and backhaul product solutions for carriers, service providers and enterprise customers Established in 1981 and privately owned.

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Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications

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  1. Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications

  2. RAD Data Communications • Market-leading manufacturer of access and backhaul product solutions for carriers, service providers and enterprise customers • Established in 1981 and privately owned Worldwide Distribution of Sales in 2009 • Europe • 46% • North America • 21% • Israel • 2% • APAC • 16% • Worldwide Presence Germany UK Canada Russia • Africa • 5% France Italy • Europe • 46% China USA Japan Israel India 300 sales channels in 165 countries • Latin America • 7% • Oceania • 3% Brazil Australia Argentina

  3. RAD in Africa • Over 20 years in the African Market • Networks in 55 African Countries • Track record of TDM Access, Ethernet Access , Last Mile and Compression Solutions • Cooperations with Partners to provide Sales and Technical Support • Europe • 46%

  4. Hi-end Adaptersfor Servers Established: 1987 Network Test Solutions Established: 1991 The Access Company Established: 1981 Wireless Mobile Backhaul Established: 1996 Group Distributor in Israel Integrated Application Delivery Established: 1997 Mobile TV Transmitters Established: 2006 Sub-6GHz Wireless BackhaulEstablished: 1997 iSCSI SAN SolutionsEstablished: 2000 CWDM and DWDM Solutions Established: 2000 Wireless USB Chipset Solutions Established: 2001 RAD Data Communications Member of the RAD Group No. of employees = 3,700 Group sales in 2009= $775 Million Video Conference Solutions over IP Established: 1992 Coordinated Strategy Shared Marketing Channels Joint Development & Technology Sharing Some Companies are Public Industrial Communication Solutions Established: 2009

  5. RAD Products Strategy Access That Lasts Access Services/CPE Network Core Legacy Services Existing Equipment Legacy Core Networks SONET/SDH, ATM ATM DSLAM 2G BTS 3G NodeB Legacy Serial New Services and Equipment New Packet-Switched Core Networks GbE, IP, MPLS New IP RAN 4G eNodeB IP DSLAM Ethernet • Continued support of Legacy Services over legacy networks • Legacy Services over NGN - Ethernet/MPLS/IP backbones • New Ethernet services over existing (PDH/SDH/ATM) backbones • Ethernet Network Termination Units for demarcation and QOS

  6. Main Product lines Mobile Backhaul Backhaul Solutions over Any Infrastructure Carrier Ethernet Access Ethernet Access over Fiber, DSL and Legacy Networks Pseudowire Legacy Traffic over Packet Networks - IP/MPLS Multiservice Access & First Mile Multiservice Access Platform: NTUs, Multiplexers, DACS, Copper/Fiber/DSL/Wireless Modems, Multiplexers and IADs

  7. Selected ReferencesWorldwide Customer Base by Industry Carriers &Service Providers Utilities Transportation Government, Military & Financial Mobile Operators

  8. RAD’s Value Proposition • Broad Technology Base For long-term stability • Flexibilitysolutions to specific customer needs • Responsiveness quick reaction to market needs • Expertise in International Markets • compliance with standards, homologation, FCC/UL/CE Commitment to Quality ISO 9000, ISO 14000. Winner of Israel Quality Award • Long-term Partnership with customers, channels, suppliers, and employees Commitment to the Environment Value Proposition per Market Segment: Carriers & Service Providers Mobile Operators &Transport Providers Utilities Transportation Government & Enterprises Vendors

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