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Comprehensive Guide to Google Business Profile Optimisation for Auto Dealerships

Google Business Profile optimization can be a key to getting genuine website traffic and inquiries to your automobile dealership business. Here are a comprehensive guide to GBP optimization that helps to get a boost in website visits and sales.

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Comprehensive Guide to Google Business Profile Optimisation for Auto Dealerships

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  1. Introduction • Google processes more than 8.3 billion searches everyday and around 46% of these searches have local intent. • Optimised business profile is important for getting proper online visibility and traction, leading up to more leads and higher sales. • Google Business Profile optimization is also a vital component for auto-dealership marketing plans. • Vehicle dealers receive the highest volume of website traffic as well as voice calls from their GB profiles

  2. Claim Your Google Business Profile • Create an online profile on Google Business to optimize your online presence with Google. • Google Business Profile listing need to be verified and claimed first. • There is specified verification process by Google for auto-dealership profile listing. • After claiming your GBP(Google Business Profile), Your business will be shown in Knowledge Graph/Maps.

  3. Maintain NAP Consistency • Maintain NAP(Name, Address & Phone number) consistency across websites and GBP • Such NAP consistency eliminates any kind of confusions with identical profiles • Ensure the information shown on their GBP is accurate and fully consistent with the information on the website • Make sure there is no discrepancy of NAP details between Local citations, GBP and Website • Better NAP consistency generally translates into higher rankings and greater visibility.

  4. HQ Images for GBP • For automobile dealership and all businesses having up-to-date HQ images in GBP is very important. • As per recent reports, dealerships with photos in their business profiles can get • Upto 36% higher click-through rates to their websites • 40% more direction queries • All photos added in the Google business profile should be neatly categorised under the different available heads • HQ images can help in creating a positive first visual impression about a dealership

  5. GBP Needs Proper Call-to-Action • GBP can double up as a powerful free lead acquisition tool for vehicle dealerships driving website traffic and enquiries • In order to leverage the full benefits of business listings, dealers need to add appropriate website links in GBP. • There are two sections – the ‘website link’ and the ‘menu link’ – which can be used to boost web traffic volumes. • The homepage of the dealership website and the products/services/inventory page should be present in GBP

  6. Reviews Can Make Differences • Online reputation management plays a key part in auto dealership marketing campaigns. • On an average, 8 out of every 10 people check out reviews on Google before getting in touch with any business. • Automobile dealers need to proactively ask for ratings and reviews from their customers. • For nearly 68% buyers, prompt response to Google reviews is an indicator of business authenticity and reliability So, responding to the reviews is also important.

  7. Thank You Brandwizz Communications- DLF Galleria, Unit-1417, New Tow, AA-1, Kolkata WB, India 700156

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