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The focus group. I make reference to specific clips in the file but forget to specify the name of the file…its there though. Read how Steve Jobs did not believe in any consumer research (shun focus groups) I have some you tube videos on how yo do focus groups

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the focus group

The focus group

I make reference to specific clips in the file but forget to specify the name of the file…its there though.

slide2

Read how Steve Jobs did not believe in any consumer research (shun focus groups)

  • I have some you tube videos on how yo do focus groups
  • I have added some guides to focus group research
  • Watch Big - (a clip from the tom hanks movie that shows how a kids toy company needs to do a focus group with kids to show execs how their toys work)
other clips
Other clips…

Cars.com –

FGI West Wing

Dominos focus groups

Hyundai uncensored

Political focus group