The Marketing Mix for Tourism Services.
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Objective: Introducing the four basic controllable variables – known as the 4Ps of marketing that marketing managers use in order to manage demand. In addition, explaining how these variables expanded to include people, process and physical evidence or design for travel and tourism services.
A company’s success depends on the ability of the company in;
Product covers the shape or form of what is offered to prospective customers. Product components include:
development; product testing; and the service
accompanying the product.
and specific pricing strategies.
evaluation of channels; transportation
sales promotional programs; and all other forms of