The Marketing Mix

Mar 23, 2019

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The Marketing Mix. The Marketing Mix. Product. Promotion. Place. People. Process. Physical Environment. Price.

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The Marketing Mix

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The Marketing Mix
The Marketing Mix
Product
Promotion
Place
People
Process
Physical Environment
Price

The Marketing Mix

The Marketing Mix. The 4 P’s. Product Place Promotion Price. Product. Physical good Service Features Quality level Instructions Warranty Packaging. Place. Middlemen Locations of stores Transporting and Storing Service Levels. Promotion. Salespeople - kind, number, training

273 views • 7 slides

The Marketing Mix

468 views • 28 slides

The Marketing Mix

The Marketing Mix. What is it for?. When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable method of promotion . How is it assembled?.

206 views • 11 slides

The Marketing Mix

The Marketing Mix. Also referred to as the 4Ps. 14. Human Responsibility – 4Ps . Marketing Mix. The balance of product , price promotion and place is the key to products being successful in the market place. The 4 Ps. The right Product At the right Price

1.01k views • 72 slides

The Marketing Mix

The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives7Ps – Price, Product, Promotion, Place, People, Process, Physical EnvironmentTraditional 4Ps extended to encompass growth of service industry

187 views • 8 slides

THE MARKETING MIX

P. P. P. P. The 4 P’s of marketing. THE MARKETING MIX. When marketing their products and services, firms need to create a successful mix of:. PRODUCT PRICE PROMOTION PLACE. The Marketing Mix. PRODUCT

838 views • 39 slides

The Marketing Mix

OLC EUROPE. The Marketing Mix. Definitions. The Marketing Mix may be defined as the set of controllable variables that a company/firm can use to influence the buyer’s response.

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The Marketing Mix

Mrs. Alexander-Harrison. The Marketing Mix. Product, Place, Promotion, & Price. The marketing mix is referred to as the 4P’s - product, price, place, & promotion. http://www.netmba.com/marketing/mix/. Marketing Mix.

284 views • 9 slides

The marketing mix

The marketing mix. Or the 4 Ps of marketing. The marketing mix. Write this down: ‘The marketing mix is a recipe for effective marketing. Using the marketing mix when planning the marketing for a product allows for a consistent approach’

952 views • 33 slides

The Marketing Mix

The Marketing Mix. Product. Which other products on the market at the time could said to be GOW2’s competition? How is it similar to/different from these other titles?. How quickly did GOW2 eliminate GOW? What might this suggest for GOW 3?. Price.

192 views • 8 slides

The Marketing Mix

The Marketing Mix. What is Marketing?. Putting the right product in the right place at the right time. A lot of hard work goes into finding out what the customers want, where they shop for it, and how much they are willing to pay for it. Getting one element wrong can lead to failure.

396 views • 32 slides

The Marketing Mix

The Marketing Mix. The Marketing Mix – The 4 Ps. What is it?. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives. The marketing mix are controllable variables. PRICE.

320 views • 11 slides

The Marketing Mix

The Marketing Mix. The 4 P’s Promotion. Learning Objectives. Identify differences between sales promotion and advertising, above-the-line and below-the-line promotion Analyse different promotional tools and discuss their effectiveness Prepare an appropriate promotional mix. Start with this.

587 views • 29 slides

The marketing mix

The marketing mix. Or the 4 Ps of marketing. The marketing mix. ‘The marketing mix is a recipe for effective marketing. Using the marketing mix when planning the marketing for a product allows for a consistent approach’ Getting a good balance of the 4 Ps will mean an effective

624 views • 31 slides

The Marketing Mix

The Marketing Mix. Kellsie Block. Product. 1) What does McCain’s product food range include? Fruit and vegetables, Frozen food, chips, pizza, dinners 2)What factors have driven changes in the product range? Changing Lifestyles (ex. Microwaveable meals are fast to make)

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The Marketing Mix

The Marketing Mix . "The purpose of marketing is to deliver results," says Arlene Dickinson. Introducing The Marketing Mix . The major marketing management decision can be classified into these four categories . The Marketing Mix and your Target Market .

266 views • 10 slides

The Marketing Mix

The Marketing Mix. The Marketing Mix. The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment

451 views • 18 slides

The Marketing Mix

The Marketing Mix. The 4 P’s Place. Learning Objectives. Discuss different distribution channels and assess their appropriateness in different circumstances HL – Evaluate the effectiveness of distribution channels

369 views • 20 slides

The Marketing Mix

The Marketing Mix. Maintaining the right marketing mix that satisfies the target market and creates long-term relationships with customers. Did You Know? Domino’s Pizza delivery drivers cover 9 million miles a week delivering 400 million pizzas a year. Product Strategy. Product development

554 views • 46 slides

The Marketing Mix

The Marketing Mix. Product Strategy. Goods Services Experiences Events Persons. Places Properties Organizations Information Ideas. What is a Product?. The Product and Product Mix. Components of the Market Offering. The Product and Product Mix. Five Product Levels.

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The Marketing Mix

The Marketing Mix. Product. Primary Learning Objectives. Discuss what separates Sport & Entertainment Marketing from Traditional Product Marketing Differentiate Sport from Entertainment Marketing. What Makes Sports and Entertainment Marketing like Product Marketing?.

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The Marketing “Mix”

The Marketing “Mix”. Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program :. P roduct P romotion P rice P lace These are management decisions , controllable factors. Marketing function relates to many people, groups, and forces.

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