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The Marketing Mix. The 4 P’s. Product Place Promotion Price. Product. Physical good Service Features Quality level Instructions Warranty Packaging. Place. Middlemen Locations of stores Transporting and Storing Service Levels. Promotion. Salespeople - kind, number, training
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The 4 P’s • Product • Place • Promotion • Price
Product • Physical good • Service • Features • Quality level • Instructions • Warranty • Packaging
Place • Middlemen • Locations of stores • Transporting and Storing • Service Levels
Promotion • Salespeople - kind, number, training • Advertising - targets, kinds of ads, media, prepared by whom • Sales promotion • Publicity
Price • Level over product life cycle • Geographic terms • Discounts
Customers • Are not part of the marketing mix - They are surrounded by the marketing mix. • They are the target of ALL marketing efforts