Business Unit Strategy: Concepts & Special Dimensions. Michael Seymour Matt Anderson. 3 Contexts (Stages) of Industry Evolution. Emerging Stage High Costs (Often Unpredictable) Technology is Immature Fierce Competition Low Barriers to Entry
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No Single Company or Small Group of Firms has Large enough Market Share to Strongly Effect Industry Structure/Outcomes
Ex: H. Wayne Huizinga & Waste Management Corp.
Deregulation: Lifting of Artificial Entry Constraints that Allows New Players to Enter a Market
Hypercompetitive Market: Characterized by Intense Competitive Rivalry, Short Product Life Cycles, Emergence of New Technologies & Major Shifts in Market Boundaries