Digital Entertainment on Campus: The Ruckus Approach Michael Bebel CEO, Ruckus Network, Inc. IFPI – International Federation of the Phonographic Industry – The Recording Industry 2006 Piracy Report Industry Response - Technology Digital Rights Management (DRM) – Enables protected
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CEO, Ruckus Network, Inc.
IFPI – International Federation of the Phonographic Industry – The Recording Industry 2006 Piracy Report
Digital Rights Management (DRM) – Enables protected
Digital Rights Management (DRM) – Interoperability Problem
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What is RUCKUS? “Free & Legal”
A college community focused, advertising supported online media company enabled by technology and fueled by passion
Trend Setters…Defining Media consumption
The computer is the media center
Music & movies are essential elements of their identity
Sharing & Networking is a critical part of everyday life
Ruckus Bridges the gap…delivers lasting value
Digital Media is about discovery & sharing…building identity & prestige!
RUCKUS: Digital Media Community
Video (Beta)… Movies, Music Videos and Shorts
Sharing…Creating Connections through shared interests
RUCKUS is all about Sharing & Discovery!
Delivery Network in place, local caching on campus optimizes user experience
Over 120 schools live with a full pipeline
Proven Adoption Rates
60+% of on campus students register in the first week
100s of thousands of active users downloading tens of millions of songs on a monthly basis
Positive Usage Patterns
50% of users return weekly
8 Sessions per week (5 player, 3 site)
150 to 200 minute Average Player Sessions
10 page views per Site Session
Announced “Free for All” students program on Jan. 22
Adding more content and media types
More robust Video offering in the FallExperience & Expectations