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Technical Process Integration: Trends and Opportunities 9th Technical Day TAJAMAR-aede-IFRA October 10, 2008 Twyla J. Cummings, PhD Discussion Topics Overview of RIT and SPM The Printing Industry Center at RIT News Media Program Focus PIC Research Study Overview of RIT and SPM About RIT
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9th Technical DayTAJAMAR-aede-IFRA
October 10, 2008
Twyla J. Cummings, PhD
Overview of RIT and SPM
The Printing Industry Center at RIT
News Media Program Focus
PIC Research Study
One of six schools within RIT's College of Imaging Arts and Sciences
Undergraduate degrees in New Media Publishing and Graphic Media
MS Degree in Print Media (on-campus and on-line)
Identify critical issues with partners
Frame research questions for industry research
Engage graduate students as research assistants
Report back to partners
Provide summer co-op opportunities for graduate students
Historically, the School of Print Media has played a significant role in the furtherance of technological and educational advances in the area of newspaper research.
Twyla J. Cummings, Ph.D.Paul & Louise Miller Distinguished ProfessorHoward Vogl, M.S.Visiting ProfessorClaudia Cristina Alvarez CasanovaGraduate AlumniJavier Rodriguez BorladoGraduate Student
An Examination of Business and Workflow Models for U.S. Newspapers
The newspaper industry is being redefined by changes of historic proportions resulting in a disruptive shift among the core audience of newspapers. Many industry pundits have commented that the traditional business model is "broken.“ Thus the printed newspaper is no longer considered the primary "news" information source.
The printed newspaper represents one of the oldest and most widespread forms of mass media in the U.S. (Albarran, 2002). Many newspapers are owned by holding companies that not only own newspapers, but other media businesses such as TV, cable and radio stations, publishing companies and telecom companies.
Gannett Company, Inc.
The McClatchy Company
Times Mirror Company
The New York Times Company
E.W. Scripps Company
Cox Publishing Incorporated
U.S. Newspaper circulation is declining
Newspaper publishers can no longer rely on the printed paper for sustainable revenues
Total newspaper circulation, 1940 to 2006
(Newspaper Association of America, 2008)
Web based and new media services
Hybrid (semi-commercial) production
Physical changes to the printed paper
To acquire a understanding of traditional and emerging newspaper publishing business models
To review audience analysis
To understand the prepress and production workflows for newspapers and to determine if there are differences based on size
In-depth secondary research study
Developed four section research questionnaire: demographic, market information, audience questions, and workflow
Validated and revised questionnaire
Administered questionnaire via email or in person to five newspaper entities
Limited number of research participants (lack of response)
Data gaps due to incomplete surveys
Inconsistency in data collection methods: in person versus email
Limited access to large newspapers due to the complex, fragmented infrastructure and layers of management
Daily circulation for research participants
Traditional – newspaper central focus
Focus shifts from product to audience
There were no major investment plans for upgrading or changing technology in the near future
The only product produced by all the newspapers in the study (in addition to their own newspaper) was other newspapers
Adapted from Alvarez Casanova, 2008
A successful model for newspapers involves a diverse mix of product offerings.
A comparative study of U.S. versus international news publishing companies
A more in-depth study of print and on-line audiences
A study of skill sets (prepress, press and editorial) for future employees
An investigation into the core newspaper audience of the future
Repeat current through NAA
Collaboration between RIT, Tajamar, Spanish Newspaper Association and other institutions
Twyla Cummings, firstname.lastname@example.org
Howard Vogl, email@example.com
Javier Rodriguez Borlado, firstname.lastname@example.org
To access research study (available in 2009):
Printing Industry Centerhttp://print.rit.edu