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Trends in Physical Activity and Health Engagement: Insights from FourSquare Research

This report presents key trends and opportunities in physical activity and health engagement as identified by Li Li, Managing Partner at FourSquare Research, Inc. Data from 2005 to 2007 reveals insights into the percentage of residents participating in physical activities, their self-assessment of fitness levels, and the importance of specialized support such as personal health plans and advice from staff. The findings suggest an increasing engagement in fitness programs and highlight the opportunity to develop tailored health initiatives for various demographics, including teenagers and beginners.

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Trends in Physical Activity and Health Engagement: Insights from FourSquare Research

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  1. Program Trends and Opportunities Presented by Li LiManaging PartnerFourSquare Research, Inc.

  2. Area Residents Who Were Engaging in Physical Activities – 2005 AVERAGE=58%

  3. Area Residents Who Were Engaging in Physical Activities – 2006/2007 AVERAGE= 61%

  4. Percentage Who Considered Themselves Yet-to-Be-Fit – 2005 AVERAGE = 51%

  5. Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007 AVERAGE = 55%

  6. Correlation among Level of Activity, Level of Health and Fitness Level

  7. Working Out with Adults at Your Fitness Level – 2005 AVERAGE =45%

  8. Working Out with Adults at Your Fitness Level – 2006/2007 AVERAGE = 59%

  9. Working Out with Adults with Similar Medical Conditions – 2005 AVERAGE = 20%

  10. Working Out with Adults with Similar Medical Conditions – 2006/2007 AVERAGE = 44%

  11. Separate Space for Beginners – 2005 AVERAGE = 28%

  12. Separate Space for Beginners – 2006/2007 AVERAGE = 43%

  13. Advice from Staff on Proper Techniques – 2005 AVERAGE = 55%

  14. Advice from Staff on Proper Techniques – 2006/2007 AVERAGE = 73%

  15. 12-Week Personal Health and Fitness Plan – 2005 AVERAGE = 54%

  16. 12-Week Personal Health and Fitness Plan – 2006/2007 AVERAGE =64%

  17. A Member Lounge Area – 2005 AVERAGE = 49%

  18. A Member Lounge Area – 2006/2007 AVERAGE =57%

  19. Health and Wellness Programs Note: Numbers plotted are averages of data from 14 selected projects

  20. Emerging Health Programs – Medical Referral Service AVERAGE = 38%

  21. Emerging Health Programs – Fitness Assessment AVERAGE = 59%

  22. Other Emerging New Health Programs

  23. Traditional Programs for Teenagers Note: Numbers plotted are averages of data from 14 selected projects

  24. New Programs for Teens –Dance Dance Revolution AVERAGE = 8%

  25. Programs for Teens –Creative Arts Programs AVERAGE = 9%

  26. Top Creative Arts Programs for Children • Performing arts • Dance classes, singing lessons, and acting classes • Visual arts • Drawing/painting, pottery/sculpting, and Jewelry-making • Graphic arts • Photography, dark room processing, and digital imaging/graphic

  27. Right answers starts with right questions FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345 Tel 404-888-0530 Fax 404-881-9860 www.foursquareresearch.com

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