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Presented by: Elizabeth Ipsen

“How U.S. Consumers Spend their time A U.S. Government study of a day in the life of america” Bradley johnson, adage .com. Presented by: Elizabeth Ipsen. Watching TV. 3. Working. 2. SLEEPING. 1. Americans spend HALF of their leisure time watching TV 11% of their lives.

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Presented by: Elizabeth Ipsen

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  1. “How U.S. Consumers Spend their timeA U.S. Government study of a day in the life of america”Bradley johnson, adage.com Presented by: Elizabeth Ipsen

  2. Watching TV 3

  3. Working 2

  4. SLEEPING 1

  5. Americans spend HALF of their leisure time watching TV 11% of their lives How to Reach the Consumer during America’s Leisure Time… Where and When should you place your advertising?The TV? A Magazine or Newspaper? Where will give you the most bang for your buck?

  6. MALES Employed men: avg. 8 hours at work 15 min per day on housework FEMALES Employed women: avg. 7 hours at work Hour per day on housework Where Does the Time Go? • Households with children: 4.2 hrs/day • Households without children: 5.6 hrs/day • Working mothers with young children: 3 hrs/day

  7. Teens: 7 min/day (not including homework or the internet) Age 20-34: 10 min/day Age 45-54: 19 min/day Age 75+: 72 min/day Reading “Reading relates directly to age: The older you are, the more time your allocate to reading books, magazines, newspapers.”

  8. The Bad News: 4 in 10 Americans (40%) buy something a day The Good News: Americans spend 24 min/day shopping Shopping

  9. Education is directly related to time spend shopping “Skew probably reflects that college graduates how more disposable income”. The people who shop more, watch TV Less!?! Shopping

  10. We Sleep 8.6 hrs/weekday 9.0 hrs/Sat 9.6 hrs/Sun Women>Men Teen Boys> Girls 75+ 9.06 hrs/day Teens 15-19 9.4 hrs/day!!! America’s Favorite Use of Time

  11. TEENS: > 20-35 W/O DIPLOMA: < 45-54 W/ DIPLOMA: < = ELDERLY 75+: < The Marketers Challenge…Where and When Should We Advertise?

  12. If SATURDAYis the biggest shopping day, why advertise in the Sunday Newspaper? What About the Newspaper…

  13. Consumers across ALL demographics spend roughly half of their free time watching TV The Good News for Advertisers • Consumers do less physical activity as they get older—more time watching TV/Reading … Who to Market Sports Apparel to ?

  14. Johnson, Bradley. How US Consumers Spend Their Time. AdAge.com. 05/02/05. (www.adage.com/news.cms?newsID=44895) Sources

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