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How to Optimize your Use of LinkedIn and Other Social Media in your Job Search April 2, 2013

How to Optimize your Use of LinkedIn and Other Social Media in your Job Search April 2, 2013. Social Media and Your Job Search, It’s (almost) all about LinkedIn.

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How to Optimize your Use of LinkedIn and Other Social Media in your Job Search April 2, 2013

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  1. How to Optimize your Use of LinkedIn and Other Social Media in your Job Search April 2, 2013

  2. Social Media and Your Job Search, It’s (almost) all about LinkedIn A Bullhorn trends report in 2013 found that 98.2% of recruiters used social media in 2012. While almost all the major social media sites are used by some recruiters, LinkedIn gets the most attention.

  3. Why Use LinkedIn In Your SPN Job Search? • 200+ Million members • Average age of LinkedIn user 41 • BrandYourself recently analyzed 100,000 profiles and found that LinkedIn was the social network MOST often appearing at the top of Google search results. • Used by 2 Million recruiters, according to LinkedIn • ____________________________________________________________________________ • Go to Market Strategies

  4. LinkedIn’s Search Algorithm likes connections, profile completeness, and group membership • 1st level connectionswith profiles that are 100% complete and have the most in-common connections / shared groups, ranked in descending order • 2nd level connections ranked in descending order by profile completeness • 3nd level connections ranked in descending order by profile completeness • Shared group members (outside of your network), ranked in descending order by profile completeness • _____________________________________________________________________________________________ • Blogging4Jobs 7 Things You Need to Know About LinkedIn Search by Stacy Donovan Zapar on February 4, 2013

  5. What this means: It’s important to: a) be a 1st degree connection to as many people as possible (i.e., grow that network) b) have a profile that’s complete, and c) join and participate in groups. _____________________________________________________________________________________________ Blogging4Jobs 7 Things You Need to Know About LinkedIn Search by Stacy Donovan Zapar on February 4, 2013

  6. Connections • Import your e-mail contacts • Reconnect with friends, former colleagues • Invite other professionals that you meet to connect, and make your invitation personal, not canned (310 characters) • Skip the salutation (LinkedIn adds a salutation with the person’s name) • Check spelling

  7. Have a Profile That is Complete • A head shot photo • A Headline that describes your skills and/or job you are seeking • Add a professional summary. Think of it as your professional elevator speech in print • Add specialties/keywords in the Summary • Add Experience (can upload or cut and paste from Resume) • Add Skills (50) • Ask for recommendations from connections, including for volunteer activities. Give recommendations (without being asked.) • You can include 3 URLs in your profile, that are indexed by Google, as well as personalize your own LinkedIn URL

  8. Have a Profile That is Complete More searchable fields: • Certifications • Honors and Awards (Title and Description are searchable) • Projects (Project and Description are searchable) • Patents (Title and Summary are searchable) • Publications (Title and Summary are searchable) • Volunteer Experience & Causes (Role and Description are searchable) • Profile Language • Company • Location • Industry • Skills – up to 50

  9. Groups • You can join up to 50 Groups (not counting subgroups) • But when you join, participate. The more involved you are the more respect you will earn and the higher you will rise in search results.

  10. How Can You Use The Web For Your Job Search? • Social Networking Sites • Twellow.com • Find professionals in your field • Many categories you can search for people • Twitter • 18-54, 61% female • $25,000-$50,000 • Some College

  11. How Can You Use The Web For Your Job Search? • Social Networking Sites • Facebook (BranchOut & EasyCV) • 25-54, 60% female • $25,000-$75,000 income • Some college • LinkedIn • 35-54, 50% female • $25,000-$110,000+ income • Some college to post-graduate

  12. How Can You Use The Web For Your Job Search? • Use social media (e.g. LinkedIn) • A personal web site • A blog Google your name. If you do not show up in the first 10 entries, you need to do a better job of being visible online A LinkedIn Beta provides a list of people and groups with specific skills & experience when those keywords are searched on Google, ranked in descending order

  13. How Can You Use LinkedIn For Your Job Search? • LinkedIn Benefits • Increases visibility • Improves connectivity • Resource for researching companies or individuals • Job listings • Group discussion boards • Can include three URLs

  14. Account Types for Job Seekers

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