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How To Optimize Your Business For Local Search PowerPoint Presentation
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How To Optimize Your Business For Local Search

How To Optimize Your Business For Local Search

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How To Optimize Your Business For Local Search

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  1. How to Optimize Your Business for Local Search A Business Owners Workshop

  2. Client Examples

  3. Visits in 2011 increased from 4k to 20k in 2012

  4. Keyword Rankings bodyquestpersonaltraining.com Out of 291 keywords: • 05-20-13 – Number of keywords on 1st page – 0 • 12-04-13 – Number of keywords on 1st page – 54 • TODAY – Number of keywords on 1st page – 102

  5. Keyword Rankings bluegrassexecutivetransportation.com Out of 355 keywords: • 05-27-13 – Number of keywords on 1stpage – 2 • 07-31-13 – Number of keywords on 1stpage – 56 • 09-26-13 – Number of keywords on 1st page – 95 • TODAY – Number of keywords on 1st page – 149

  6. What is SEO? Search Engine Optimization

  7. Definition of SEO SEO is the active practice of optimizing a website by improving internal and external aspects in order to increase the amount of visitors the site receives from search engines. In general, the higher a site appears in the search results, the more visitors it will receive from the search engine’s users.

  8. (Storefront Equivalent)

  9. “Your online location is the most important factor in obtaining new customers for your business today”

  10. Why is online marketing & SEO important?

  11. 92% of all consumers searching for local services or products start by looking online

  12. 58% of businesses don’t have a website – but those who are online grow40%faster

  13. Outbound Marketing

  14. Inbound Marketing

  15. 95% of people don’t go past the 1st pageof search results

  16. Remember… SEO Lasts Investment vs. Expense

  17. Compare to Magazine Ads: • This Week • Last Week

  18. Definition of Investment To commit money in order to GAINa financial return.

  19. # of searches for industry

  20. LTV ROI = 2,806%

  21. Cost per month – Local Magazine • 1/12 Page - $550 (2 1/4” x 2 1/4”) • 1/6 Page - $815 (2 1/4” x 4 7/8”) • 1/3 Page - $1,530 (4 3/4” x 4 7/8”) • 1/2 Page - $2,195 (4 3/4” x 7 3/8”) • 2/3 Page - $2,820 (4 3/4” x 10”) • Full Page - $3,675 (7 1/4” x 10”)

  22. Local Magazine Rates

  23. Link Authority & Quality (Low Trust) (Quality Trust)

  24. Google Keyword Planner

  25. Ex: Louisville Auto Insurance, KY, Home, Life, Health

  26. http://www.seomofo.com/snippet-optimizer.html Meta Tag Tool

  27. Google Local

  28. Only 10%of local businesses in the US have claimed their Google Places listing. By claiming your listing, you’re instantly beating 90% of the competition.

  29. http://www.google.com/business

  30. Dashboard