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EWEA Campaign 2010 Give Europe a breath of fresh air!

EWEA Campaign 2010 Give Europe a breath of fresh air!. July 2010. Objectives. To talk about wind as a ma instream power source, at centre of energy debate Win hearts as well as minds of EU decision-makers Campaign for EWEA + Members Outreach: simple messages, strong visuals, fun

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EWEA Campaign 2010 Give Europe a breath of fresh air!

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  1. EWEA Campaign 2010Give Europe a breath of fresh air! July 2010

  2. Objectives • To talk about wind as a mainstream power source, at centre of energy debate • Win hearts as well as minds of EU decision-makers • Campaign for EWEA + Members • Outreach: simple messages, strong visuals, fun • Audience: wider EU and industry, activists, not public“

  3. Campaign components • Surprising advert • “Adopt a wind turbine” participative action • “Tell-a-friend” contest • Campaign logo • Gadget: frisk partnership • Website: www.ewea.org/freshair • Leaflet: available on site • Brussels: public debates and events

  4. Ad

  5. Ad

  6. Ad

  7. Campaign message Europe possesses an energy source which could power it seven times over: the wind. European companies are world leaders in wind power, generating thousands of jobs. Wind energy reduces Europe’s dependence, and spending, on imported fossil fuels. It lowerselectricity prices and emits no CO2. Over the next 12 years, Europe must build new power capacity equal to half the current total. We must use this opportunity to construct a modern power system that meets the challenges of the 21st century. Give Europe a breath of fresh air by adopting a wind turbine at www.ewea.org/freshair

  8. Campaign website

  9. Tell-a-friend contest

  10. Campaign calendar

  11. Campaign logo and web button

  12. Brussels • Global Wind Day June 15 • Hard Rain exhibition on Car Free Sunday (European Mobility Week) September 13 - 26

  13. Public debates in Brussels Fiona Harvey, Environmental Correspondent, FT • Green jobs and green economy - June • Climate Change – October • Grids – November • Security of supply - Jan/Feb 2011

  14. How to join in 1. Translate and print the advert in your magazine 2. Link to the campaign website from your website 3. Write articles about the campaign in your newsletters and website 4. Spread the word – tell your employees, suppliers and other key contacts 5. Use the campaign materials - on your stands and at events, and in your offices 6. Promote the ‘adopt a wind turbine’ and ‘tell-a-friend contest’ 7. Use the campaign logo in your own ads and other communications 8. Adopt a turbine here today!

  15. Thank you very much Paolo Berrino, Press Officer paolo.berrino@ewea.org

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