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Step In & Stand Out

Step In & Stand Out. Aloud Media Group is an advertising and public relations agency geared towards making our clients stand out among the crowd through innovation, teamwork & creativity. Account Executive Lorell Holland Public Relations Director Molly Harris Research Director

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Step In & Stand Out

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  1. Step In & Stand Out Aloud Media Group is an advertising and public relations agency geared towards making our clients stand out among the crowd through innovation, teamwork & creativity.

  2. Account Executive Lorell Holland Public Relations Director Molly Harris Research Director Carolina Cruz Sales Promotion & Media Director Monica Montiel Art & Copy Director Jeffrey Rodriguez REPRESENTS... REPRESENT…

  3. STEP IN… & STAND OUT!

  4. ABOUTUS Aloud Media Group was formed on the premise that expertise, dedication and teamworkbring about great results. We at Aloud strive to make our client’s presence knownand voices heard. With experience in Public Relations, Advertising, Art Direction, Media Management, Accounting and Sociology, ALOUDcan give you the exposure and guidanceneeded to excelin any field. We are a team of five members, with degrees in Public Relations, Sociology, English, andAdvertising ready to work for you.

  5. MISSION STATEMENT • STATEMENT “Aloud Media making your opinions heard and presence known.”

  6. WHAT IS Feld Motor Sports® • Promotes and produces one of the world's largest specialized motor sports events with over 600 performances and races at premier stadiums, arenas, and race tracks across North America and Europe. • Transports fans from ordinary to extraordinary through spectacular displays of sights, sound, and speed...a place where motorcycles fly and monsters trucks roar. • Attracts over five million live spectators each year, Feld Motor Sports® properties offers brands for passionate audiences within dynamic and explosive settings!

  7. The second highest demographic are families with children ages 3-17 65% of Monster Jam fans are more likely to be Men 18-34!! MIAMI’S SUN LIFE STADIUM HOLDS 65,000 SEATS WITH ONLY ONE SHOW THE MIAMI SHOW WILL FEATURE 16 TRUCKS, THE LARGEST TRUCK LINE UP YET!

  8. PROBLEM STATEMENT… The problem that Feld entertainment currently faces is that the Miami market is one of the only Monster Jam shows that does not sell out. Aloud Media Group’s goal with this campaign is to fill up the 10,000 empty seatsthat remain at Sun Life stadium during this particular show.

  9. SITUATION ANALYSIS

  10. SITUATION ANALYSIS CREATE AWARENESS & EDUCATETHE PUBLIC INCREASE ATTENDANCE INMIAMIMARKET ENGAGE FANS &BUILD RAPPORT BROADEN TARGET MARKET TO INCLUDE THEHISPANIC COMMUNITY NEED TO FILL 10,000 EMPTY SEATS

  11. Top 10 Markets for 2011 CityDatesVenueAttendance San Antonio, TX 01/15-16 Alamodome 102,998 El Paso, TX 03/05-06 UTEP Sun Bowl 86,130 Toronto, ON 01/22-23 Rogers Centre 72,102 Jacksonville, FL 02/26 EverBank Field 72,039 Atlanta, GA 02/12 Georgia Dome 72,039 Rosemont, IL 02/11-13 Allstate Arena 62,862 Tampa, FL 02/05 Raymond James Stadium 62,776 Orlando, FL 01/30 Florida Citrus Bowl 61,951 San Diego, CA 01/22 Qualcomm Stadium 58,561 St. Louis, MO 02/19 Edward Jones Dome 57,419 Attendance Highlights: Over 350 performances and 4+ million fans. Largest ever attendance numbers in domestic events and most performances ever.

  12. RESEARCH METHODS • SURVEYS: • ONLINE, IN PERSON • “Do you know what it is?” • “Have you heard about it?” • “What can we do to get you to come to MJ?” • FOCUS GROUPS: • “What did you like?” • “What didn’t you like?” • “What do you like about MJ?” • “What keeps you coming back?” • “What can be better?”

  13. For more information on how to get an innovative, creative & highly effective campaign produced for your brand, visit: WWW.ALOUDMEDIAGROUP.COM Step In & Stand Out

  14. THANK YOU!

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