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Carl Jarvis Carl@CarlJarvis.com Digital Marketing Professional. The Marketing Exchange “Marketing in the Social Media Age”. Sharing Your Knowledge & News. The New Wealth Factors. The Old Model Plant Capital Location The New Model Brand (What You Communicate)

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carl jarvis carl@carljarvis com digital marketing professional

Carl Jarvis Carl@CarlJarvis.comDigital Marketing Professional

The Marketing Exchange

“Marketing in the Social Media Age”

slide2

Sharing Your

Knowledge

& News

the new wealth factors
The New Wealth Factors
  • The Old Model
    • Plant
    • Capital
    • Location
  • The New Model
    • Brand (What You Communicate)
    • Attention (Where & How You Communicate)
    • Relationships (How You Continue To Communicate)
productise what you know
Productise What You Know!

Recognise, Value &

Make Tangible…

What You Know!

what you know
What You Know!
  • Do you have expertise & knowledge you could share with others?
  • Could you write a report, article, ebooklet, press release, video clip?
  • What’s going on in your business that would be of interest to others? (And Help Position You As An Expert)
case study
Case Study
  • Lettings & Property Management Franchise
home page top
Home Page - Top
  • Intro Video
  • Social Media Links
  • Free eMag
  • Free 10 Things eBooklet
  • Educational Videos
home page middle
Home Page - Middle
  • Article
  • FreeIndex Feed
  • Client Reviews
  • Third Party Branding
home page base
Home Page - Base
  • FreeIndex Award
  • Testimonial Statement From Influential Person + Photo
  • Accreditation Logos
write an ebooklet
Write an eBooklet
  • Internet Marketing Booklets
  • 10 Things Booklet

http://www.concentriclettings.co.uk/free-ebooklet/

ebooklet advantages
eBooklet Advantages
  • Lead Generation Capture Device
  • Draws in Pre-Qualified Prospects
  • Educates Your Prospect
  • Shows You’re an Industry Expert
ebooklet advantages1
eBooklet Advantages
  • Direct Your Social Media Posts To It
  • Something To Post About
  • Promote To Your Email List
  • Can be listed on others websites

http://www.propertyinvestor.co.uk/london/exhibitor_profile.asp?ID=124

article magazine
Article Magazine
  • Property Investor News
  • eProperty Investor News
pr online
PR Online
  • Keywords
  • Title
  • Emboldened Keywords
  • Anchor Text Links
pr online burke bros
PR Online – Burke Bros

Are Wheelie Bins Appropriate Shipping Boxes for a Family Move to France?” http://www.prweb.com/releases/2008/06/prweb985144.htm

  • Published on PRWeb – June 2008
  • Still Live on Internet, 5 Years Later
  • With links to Burke Bros website
  • Still Top of Google
enterprise week pr november 2012
Enterprise Week PR – November 2012
  • Midlands Business News:

http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost-their-marketing-results/

enterprise week pr november 20121
Enterprise Week PR – November 2012
  • The e-Innovation Centre website (on their Facebook):

http://www.e-innovationcentre.co.uk/latest-news/45-shropshire-business-owners-stand-poised-to-boost-their-marketing-results

enterprise week pr november 20122
Enterprise Week PR – November 2012
  • ShropshireLive.com:

http://www.shropshirelive.com/2012/11/12/free-workshop-to-help-shropshire-business-owners-boost-marketing-results/

enterprise week pr november 20123
Enterprise Week PR – November 2012
  • Shropshire Chamber Website:

http://www.shropshire-chamber.co.uk/training/events/index.html?event_id=755

your pr
Your PR
  • Think ‘PR’ Within Your Business
  • Especially Photo Opportunities
  • Write a PR Piece
  • Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.
your pr1
Your PR
  • Think ‘PR’ Within Your Business
  • Especially Photo Opportunities
  • Write a PR Piece
  • Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.
your pr2
Your PR
  • Publish it to PRWeb
  • Send to other PR websites
  • Publish on Your Own Website
  • Post on Forums
  • Tweet about it, directing people to it.
review sites
Review Sites
  • Free Index Listing
  • Heavily Populate & Link From/To
  • Reviews and Testimonials Policy

http://www.freeindex.co.uk/profile(concentric-lettings)_379052.htm

article base http www articlesbase com
Article Base http://www.articlesbase.com/
  • High Impact Professional Profile
  • Shows your professional standing
  • Articulate Your Views
  • Inform, Education, Inspire
article base http www articlesbase com authors sally lawson 1127272
Article Base http://www.articlesbase.com/authors/sally-lawson/1127272
think
Think!!!

What Info Can You Productise, Share & Make Tangible?

& When Are You Going To Start?

slide33
Q&A

Questions???

carl jarvis carl@carljarvis com digital marketing professional1

Carl Jarvis Carl@CarlJarvis.comDigital Marketing Professional

The Marketing Exchange

“Marketing in the Social Media Age”