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Market Feedback mapped to Stress Categories

This document outlines a framework for mapping market feedback to stress categories, identifying dominant scenarios that lead to negative market response. This methodology is crucial for assessing robustness against end-user requirements, evaluating risks, and designing effective tests to enhance product reliability. The analysis utilizes Result Codes associated with product returns to categorize stressors, ensuring targeted product improvements. Additionally, it explores how feedback dynamics evolve, helping companies prioritize actions during product development to mitigate future issues.

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Market Feedback mapped to Stress Categories

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  1. Market Feedback mapped to Stress Categories Morten Løgstrup Christensen August 2013

  2. Scope The purpose of mapping market feedback to stress categories is to find the dominating scenarios leading to negative market feedback. This information is important when: • Assessing the level of robustness towards the end-user • Assessing risks • Designing new effective tests with focus on achieving a high level of robustness towards the end-user and avoid negative market feedback • Prioritizing test activities during product development

  3. Stress Categories

  4. Codes When products are returned from the market with a reported fault they are often investigated or repaired. During repair or investigation a code is typically assigned stating the technical finding. In Novo Nordisk they are called Result Codes.

  5. Mapping Each Result Code for a given product are mapped to the most dominating stress category Result Code Stress Category “Dust/Dirt” “General : Foreign Dry Matter – Handling”

  6. Market Feedback are analysed using Mapped Data Which stresses or events are causing faulty products? Product X

  7. Market Feedback using Mapped Data Product X Does the reason for negative market feedback change over time?

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