Facebook @ Emmanuel d’Alzon Library Assumption College - PowerPoint PPT Presentation

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Facebook @ Emmanuel d’Alzon Library Assumption College

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  1. Facebook @ Emmanuel d’Alzon LibraryAssumption College

  2. History • Began our page in 2008. • Marketing student evaluation - Fall 2011. • Began implementation of ideas - Spring 2012.

  3. Marketing Students’ Input • More status updates • Events & contests • Change profile pictures • Pictures of students • Videos • Use student administrators

  4. What We’ve Done • Student Administrators • Pictures of Student Workers • Status Updates • Profile Pictures • Sharing

  5. Fall 2012 Plan • Contest—attract students • General interest posts—keep students • Library service links—inform students

  6. How to Measure Success • Rutgers: (Glazer 19) • # of fans and the direction it’s going • How often fans “like” items posted and how many comment on posts • Anecdotal evidence of impact • # of Impressions (now Reach) • Survey of 115 ARL libraries (Wan 314) • # of fans between 6 and 2280, with a median of 136 • 35.8% below 100 fans • 31.4% 100-200 fans • 17.6% 200-300 fans

  7. Graph of Likes

  8. Comparable Pages

  9. Internal Challenges • Choosing student administrators • Working with student administrators • Student buy-in • Pictures

  10. External Challenges • Twitter • Twitter + 18% • Facebook -7% (Dahlstrom 26) • Integration with other platforms • Changing features • Academic library=Work • Do students want to create yet another “community” with us?

  11. Students and Community “Most students prefer to keep their academic and social lives separate, and they see social networks as more about connecting with friends and less about doing academic activities…The majority of students continue to want to keep their academic and social lives separate…even though students use a technology regularly as part of their everyday lives, it does not necessarily mean they want that same technology integrated into their academic lives.” (Dahlstrom25)

  12. Conclusions • Develop a Plan • Consider Various Platforms • Modest Expectations • Evaluate: Time vs. Benefit

  13. Bibliography • Castonguay, Remi. “My Library Has a Facebook Page and a Twitter Account: Now What?” http://www.gslismedialab.simmons.edu Accessed March 9, 2012. • Dahlstrom, Eden, with a foreward by Charles Dziuban and J.D. Walker. ECAR Study of Undergraduate Students and Information Technology, 2012 (Research Report). Louisville, CO: EDUCAUSE Center for Applied Research, September 2012, available from http://educause.edu/ecar. • Glazer, Harry. ""Likes" are Lovely, but Do They Lead to More Logins?" College & Research Libraries News 73.1 (2012): 18-21. Web. • Sachs, Dianna E., Edward J. Eckel, and Kathleen A. Langan. “Striking a Balance: Effective Use of Facebook in an Academic Library.” Internet Reference Services Quarterly 16. (2011): 35-54. Web. • Wan, Gang. “How Academic Libraries Reach Users on Facebook.” College & Undergraduate Libraries 18 (2011): 307-318. Web.