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Value of Sports Marketing. Anil Dua Sr. Vice President –Marketing & Sales Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. Products. Passion. Mass appeal. So, there is immense value…. But..the yardsticks are different…. Subjective or Objective ?.

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value of sports marketing

Value of Sports Marketing

Anil Dua

Sr. Vice President –Marketing & Sales

Hero Honda

slide11

So, there is immense value…

But..the yardsticks are different…

how much is the value
How much is the value ?

INR spends in Crores on Sports marketing

Source : AdEx, Group M estimates

where is the value
Where is the value ?

% of spends on various components of sports marketing

Source : AdEx, Group M estimates

cricket dominates overall spends
Cricket dominates overall spends…

Sports sponsorships in 2008

Source : AdEx, Group M estimates

and also in team sponsorship
and also in team sponsorship….

Team sponsorships in 2008

Source : AdEx, Group M estimates

slide29

On ground

On air

share of voice higher than share of spend
Share of Voice higher than Share of spend

TG – Male , 18 -40 yrs

Great ROI

what ails indian sports
What ails Indian sports ?
  • Not enough playing population ?
  • Not enough interest ?
  • Not enough access ?
  • “The ability to participate depends on a variety of enabling social conditions” AmartyaSen
what ails indian sports1
What ails Indian sports ?
  • Infrastructure
  • Institutional & administrative reforms
    • Talent tapping
    • Talent nurturing
    • Social security
  • Awareness & Interest