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Sports Marketing. Lesson 3- Branding “Team Colors and Signatures”. Rebel Baseball League Franchises. Blue Division North Carolina Blizzard Kentucky Blast Charlotte Badgers Tennessee Tornadoes. White Division San Antonio Alamo Las Vegas Mustangs Portland Power OK City Bolt.

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Sports Marketing

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sports marketing

Sports Marketing

Lesson 3- Branding

“Team Colors and Signatures”

rebel baseball league franchises
Rebel Baseball League Franchises

Blue Division

  • North Carolina Blizzard
  • Kentucky Blast
  • Charlotte Badgers
  • Tennessee Tornadoes

White Division

  • San Antonio Alamo
  • Las Vegas Mustangs
  • Portland Power
  • OK City Bolt
rebel baseball league franchises1
Rebel Baseball League Franchises

Blue Division

  • Nevada Greenbacks
  • San Antonio Storm
  • OK City Charge
  • Portland Pioneers

White Division

  • Carolina Flight
  • Alabama Defenders
  • Indianapolis Energy
  • New Orleans Copperheads
the psychology of color
The Psychology of Color

Color psychology refers to investigating the effect of color on human behavior and feelings.

  • Some say that color has subconscious effect on humans
  • Some scientists don’t totally buy into it!
  • Each color evokes a range of human emotions depending on the shade
colors and their effects
Colors and Their Effects


  • The most emotionally intense color
  • Red stimulates a faster heartbeat and breathing.
  • Red clothing gets noticed and makes the wearer appear heavier.
  • Decorators say that red furniture should be perfect since it will attract attention.


  • Blue is one of the most popular colors.
  • It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms.
  • Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty.
  • People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.
colors and their effects1
Colors and Their Effects


  • Currently the most popular decorating color.
  • Green symbolizes nature.
  • It is the easiest color on the eye and can improve vision.
  • It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax.
  • Hospitals often use green because it relaxes patients.
  • Dark green is masculine, conservative, and implies wealth.


  • Cheerful sunny yellow is an attention getter.
  • While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more.
  • It is the most difficult color for the eye to take in, so it can be overpowering if overused.
  • Yellow enhances concentration, hence its use for legal pads.
  • It also speeds metabolism.
colors and their effects2
Colors and Their Effects


  • Orange is a combination of yellow and red and is considered an energetic color.
  • It calls to mind feelings of excitement, enthusiasm, and warmth.
  • Orange is often used to draw attention, such as in traffic signs and advertising.


  • The color of royalty, purple connotes luxury, wealth, and sophistication.
  • However, because it is rare in nature, purple can appear artificial.
colors and their effects3
Colors and Their Effects


  • Solid, reliable brown is the color of earth and is abundant in nature.
  • Light brown implies genuineness while dark brown is similar to wood or leather.
  • Brown can also be sad and wistful.


  • Black is the color of authority and power.
  • It is popular in fashion because it makes people appear thinner.
  • Black outfits can also be overpowering, or make the wearer seem aloof or evil.
  • Villains, such as Dracula, often wear black.
colors and their effects4
Colors and Their Effects


  • Gold is related to abundance and power, higher ideals, wisdom and understanding.
  • It is mentally revitalizing, energizing and inspiring.


  • Suggests cold, scientific, but also power and prestige.
  • Suggests earnestness, authority, and practicality.
  • In business it suggests traditional and conservative.
ways to choose team colors
Ways to Choose Team Colors
  • Use same color scheme as other teams in city
    • New York Teams
      • Islanders, Knicks, Mets
    • Pittsburgh Teams
      • Penguins, Steelers, Pirates
    • Northern Florida Teams
      • Orlando Magic, Tampa Bay Lightening
    • Seattle
      • Seahawks and Mariners
  • Use colors of teams with successful merchandise sales
  • Use color psychology combinations
  • Blend of the above choices
the benefits of choosing good colors
The Benefits of Choosing Good Colors
  • Increase your “out of market” sales
    • People who don’t root for your team
    • People who live outside your teams market area
  • Looks good in public
    • On television
    • In and on advertisements
    • In store windows and on displays
    • On fans wearing merchandise in public
miami marlins and tampa rays
Miami Marlins and Tampa Rays

Florida Marlins


  • Named Florida Marlins
  • Colors Black, Teal, Silver

Tampa Bay Devil Rays


  • Named Tampa Bay Devil Rays
  • Colors Blue, Green, Yellow
miami marlins and tampa rays1
Miami Marlins and Tampa Rays

Miami Marlins


  • Now Named Miami Marlins
  • Colors Black, Yellow, Blue, Orange

Tampa Bay Rays


  • Now Named Tampa Bay Rays
  • Colors Dark Blue, Light Blue
the importance of team fonts
The Importance of Team Fonts
  • Must be able to be read clearly
  • Must look good on merchandise
  • Will automatically be associated with your team (ex: Subway, Dunkin, Coca Cola)
font possibilities
Font Possibilities
  • Serif vs. San Serif (tails vs. no tails)
    • Times New Roman (Serif)
    • Arial (San Serif)
  • Script vs. Regular Print
  • CAPS vs. Lowercase











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