Sports Marketing. Chapter 15 Overview. Five Points of Entry. Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s, US Skiing, US Figure Skating, etc.) Athletes (Michael and all others). Five Points of Entry. Media Partners
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Chapter 15 Overview
(NFL, NBA, MLB, IOC, FIFA, etc.)
(Jazz, Dodgers, Lakers, Bronco’s, US Skiing,
US Figure Skating, etc.)
(Michael and all others)
(Radio / TV stations that carry games)
(USOC, Canadian Olympic Committee)
(USA Boxing, US Track & Field, US Figure Skating, USA Basketball)
(Salt Lake, Athens, Sydney, etc.)
Assume 95% capacity per game = 18,996 actual people
Assume season ticket holders come to 75% of games.
Total Attendance: 778,844 season attendance
Discreet Individuals Attendance: 362,344 people