1 / 10

Sports Marketing

Sports Marketing. Lesson 1 The Creation of a New Baseball League. How Can we Compete with MLB?. What past history in sports can we look at? NFL-AFL merger in 1970 NBA-ABA merger in 1967 WHL merger with NHL in 1972 USFL in mid 1980’s What do we need to start? Wealthy potential owners

emiko
Download Presentation

Sports Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Sports Marketing Lesson 1 The Creation of a New Baseball League

  2. How Can we Compete with MLB? • What past history in sports can we look at? • NFL-AFL merger in 1970 • NBA-ABA merger in 1967 • WHL merger with NHL in 1972 • USFL in mid 1980’s • What do we need to start? • Wealthy potential owners • Cities that can support a franchise • Players that make the fans want to watch

  3. Questions about Franchise Locations • Where are the MLB teams located now? • Which states can handle another franchise? • Which cities have the capabilities of handling a professional sports franchise? • How do we choose the perfect locations?

  4. Choosing the Perfect Location • Conduct market research • Collecting all relevant information about your target markets. • Ways to conduct research • Surveys at games • On-Line and In-Store Surveys • Door to Door • Telephone Surveys • US Census Information

  5. What Demographics Do We Look For in a City? “Demographics are the characteristics of human population segments, used to identify consumer markets.” • Population • Gender Breakdown • Age Brackets Present • Income Level • Education Level • Average Family Size • Poverty Levels

  6. Most Important Considerations • Distance from nearest MLB Franchise • At least 2 hours…more if famous franchise near • Major city in the state • Capital usually a good starting point • Good economic and demographic stats • Alright if certain stats aren’t great • Other major sports teams already there • Has the city ever had a baseball franchise

  7. D Period- Franchise Owners

  8. D Rebel Baseball League 2013 RBL Franchises Portland Omaha Las Vegas OK City San Antonio New Orleans Nashville Charlotte

More Related