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Books of strategic communications. Prof. Rusi MARINOV. STRATEGIC COMMUNICATIONS and e-LEARNING PLATFORMS. Models, principles, knowledge. Strategic communications in the World Search index. Top Countries in the World According search index: USA Canada Australia and

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STRATEGIC COMMUNICATIONS and e-LEARNING PLATFORMS


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    1. Books of strategic communications Prof. Rusi MARINOV STRATEGIC COMMUNICATIONS and e-LEARNING PLATFORMS Models, principles, knowledge

    2. Strategic communications in the World Search index Top Countries in the World According search index: USA Canada Australia and Great Britain

    3. Strategy information knowledge Strategicandinformationdomains: Key strategicICTdomains: • Technological: basedontheinformationand thedigitaltechnologies; • Cognitive: oriented to knowledgemanagement andtransfer; • Visual: visionforthefutureinitiativesandactions; • Administrative – inorder to synchronizeideas, themes, andpractices; • PlanningandPreparation: possiblescenarios to addresscriticalissues; •   Logistics: associatedwiththevisualization of processesand mapping of importantpoints of theinfrastructure. EUprogramsforICTshave a catalyticimpactinthreekeyareas: • Productivityandinnovation, byfacilitatingcreativityandmanagement; • Modernization of publicservices, educationandtransport; • Advancesinscienceandtechnology, bysupportingcooperationandaccess to information.

    4.  Four essential elements of effective communication : setting goals, knowing the audience, mastering skills, and managing anxiety.

    5. Communications strategy map Robert Kaplan, David P. Norton Harvard Business Press, Dec 16, 2003

    6. Mobile strategic communications Strategy planning: Creative and comprehensive templates you can use to develop a strategic plan. All aspects of the strategic planning process covered including mission, vision, strategies, tactics, swot, and more.

    7. Strategic communications principles Communication and media-principles Transformational strategic communicators are guided by a powerful shared vision, appreciate the importance of taking in another's perspective. Their methods are: authentic, respectful, solution-oriented, and data-driven. They emphasize power-sharing, win-win outcomes, feedback loops and highly value listening/HuPost/.

    8. Strategic communication principles • Synchronization of technologies, symbols and words; • Systematic approach to the process; • Thinking based on graphical scenarios; • Information and communication competence; • Innovation and communication competitiveness; • Control the flow of information; • Financial security of communications; • Interactivity and virtuality; Principles of effective communication • The best communication is two-way, involving dialogue, reinforcement of beliefs is enhanced by audience involvement. • A message is more believable if the source is credible. The organizations must deliver its messages honestly, clearly, and from a position of expertise.

    9. Strategic communication principles • Creating conditions for communication dialogue; • Continuously renewal, change and transformation; • Unique communication patterns; • Multiply channels for communication; • Alternative communications channels; • High quality of information and shared content; • Openness of the communication channels to the world-Transparency; • Accessibility to information / Infographics; • Visualizing the concepts and processes: applications for visual presentation;

    10. Social communications and media strategy-7C @ Community Communication- to startbydeterminingyourtargetaudience. Wheredotheyspendtimeonline? Whatsocialmediachannelsdotheyuse? @ Content Afteryoufigureouthowyourcommunityengages withsocialmedia, youshoulddeterminewhatcontentyou’regoing to sharewithyourfollowers. @ Curation Curationis a way of sharingotherpeople’s content. Contentcurationistheprocess of sortingthrough thevastamounts of contentontheWebandpresentingitin a meaningfulandorganizedway.

    11. Social communications and media strategy-7C @ Creation Creation is the act of producing content online, whether it’s in the form of text, images, or video. @ Connection After you have either curated and/or created content, the next C is - sharing content. This C is about connecting with your community and gaining a deep understanding of what your target audience likes about your social media activities and strategy. @ Conversation This C is all about having a conversation with your community- actual engagement part of communicating with your communities.

    12. Bryn Holmes, ‎John Gardner- 2006 Topics include: educational evolution - enriching the learning experience-learner empowerment -design concepts and considerations - Mark Rosenberg Strategies for delivering knowledge E-learning systems and crisis management E-learning tasks: • Gain attention • Inform learner of objectives • Present stimulus material • Provide learner guidance • Elicit performance • Provide feedback • Enhance retention and transfer

    13. E-learning system and crisis management E-learning, according to Webopedia mean education via the Internet, network, or standalone computer. E-learning is essentially the network-enabled transfer of skills and knowledge. E-learning refers to using electronic applications and processes to learn. E-learning applications and processes include Web-based learning, computer-based learning, virtual classrooms and digital collaboration. E-learning: The use of technology to deliver instructional content and mediate learning activities. May include electronic performance support and knowledge management features. Principles of e-learning: 1. Interactive or hyperactive: We all know that, in a self-paced, asynchronous course, learning occurs as a result of the interactions embedded within the training. 2. Trans-media operations: Create a course that consists largely of exercises — scenarios, simulations, games, what have you — that require the learners to analyze and apply the content 3. Principle 3: Learner engagement: The pedagogy should engage and motivate learners. This engagement should be evident in an ethos of being both educational and motivating.

    14. E-learning tools_2012 Top 12 eLearningToolsfor 2012 andBeyond: TheCentreforLearningandPerformance Technologies (C4LPT) conductsanannualstudy of learningtools, creating a list of the top 100 fromvotessubmittedbylearningprofessionals (i.e., educatorsandtrainersatalllevels) aroundtheglobe. • Pinterest ; • GoogleTranslate; • Flipboard-missionis to letpeoplediscoverandsharecontentin • beautiful, simple, andmeaningfulways; • Bing; • Instapaper-appthathelpsyoucollectweb-basedreadingmaterial; • Zite - Youmaybesensing a trendasZiteisthethirdnewsocialreader/contentcollection ; • Learnist - Sometimesdescribedas a kind of PinterestforEducation; • MentorMob -Create a “learningplaylist” of web-basedcontentforyourstudents; • Doodle; • Quora - with a goal of “organizingpeopleandtheirinterestssoyoucanfind, collect, andsharetheinformation of mostvalue to you; • Windows Skydrive; • Popplet- “placeforyourideas” createsvisualrepresentations, graphicorganizers, andtimelines, andcanbeusedformindmappingandpresentations.

    15. Popular Online platforms The World popular online education paltforms: • 1. Moodle • 2. WizIQ • 3. Coursera • 4. Udacity • 5. Canvas • 6. 2u.com • 7. edX

    16. Pinterest Activity Online learning

    17. Twitter Activity Online learning

    18. Twitter activity Strategic communications

    19. #crisis communications Twitter Activity-some results Online crisis communications

    20. University e-learningsystems Moodle has a large and diverse user community with over 1299179 registered users on this Moodle site alone, speaking over 78 languages in 230 countries Moodle Statistics Registered sites-87,079 Countries 239 Courses-7,879,628 Users-73,724,089 Teachers-1,300,207 Enrollments-78,437,509 Forum posts-130,587,090 Resources-69,982,272 Quiz questions-199,606,970 Top 10 countries by registrations United States- 14,469 Spain- 7,579 Brazil 6,526 United Kingdom-4,546 Mexico 3,794 Germany 3,352 Colombia 2,771 Portugal 2,356 Australia 2,064 Italy 2,049

    21. Moodle e-learningMy experience: Crisis management and knowledge

    22. Moodle e-learningMy experience: Crisis management and knowledge

    23. Strategic communications_popularity in the recent days Photos connected to strategic communications in the past 7 days

    24. Strategic communications_Elearning_moodle

    25. Strategic communications_Elearning_moodle

    26. Strategic communications_Elearning_moodle