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Creativity in Business. Rochelle Myers and Michael Ray. The Basics. Essence Preparation Inspiration and Implementation. Essence. Define Creativity (from T. Amabile) Novel, appropriate, useful, valuable Heuristic, not algorithmic Define Essence The true you not your ego or identity

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Creativity in Business


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    1. Creativity in Business Rochelle Myers and Michael Ray

    2. The Basics • Essence • Preparation • Inspiration and Implementation

    3. Essence • Define Creativity (from T. Amabile) • Novel, appropriate, useful, valuable • Heuristic, not algorithmic • Define Essence • The true younot your ego or identity • What stands in the way of your essence and consequently, your creativity? • The battle between ego and essence

    4. Preparation • Surrender • Destroy Judgment • Pay Attention • Ask Dumb Questions

    5. If at First You Don’t Succeed - Surrender • Surrender and know your desires and true nature • Surrender is an active process • Change view from mechanistic to “new science” • Equilibrium, not order • Perception is reality

    6. If at First You Don’t Succeed - Surrender • Drop mental striving • Apply yourself – joy of doing • Maintain a spirit of inquiry • Acknowledge that the result is unknown

    7. Destroy Judgment • Destroy judgment, create curiosity • Hear your Voice of Judgment • Recognize the types of judgment • Internal • External • Collective • Judging Judgment

    8. Destroy Judgment • Hear it • Attack it – make it go away • Make it out to be ridiculous • Draw on childlike tendencies • Yoga, Exercise, Meditation… • Try The Stated Goal Technique

    9. Pay Attention • Mindfulness – attention w/o thinking • Find your objective intelligence • Be like an athlete “in the zone” • Examples of “breakdowns”

    10. Pay Attention • Know the difference between hearing and listening • See like an artist • Hear like a therapist • Hone your attention skills

    11. Ask Dumb Questions • Creativity begins with a question • Again, draw on childlike qualities • What is a dumb question? • Emperor’s new clothes • A dead question is not • Dead ended • Etiquette Oriented • Accusatory • Argumentative • Shallow

    12. Ask Dumb Questions • Pattern Evolves • Dumb questions  Meaningful Answers  Insights  Meaningful action  Resolution  New Beginnings  New Dumb Questions • Start small, work for clarity • Your essence may have the answers

    13. Inspiration and Implementation • Do what is Easy, Effortless, and Enjoyable • Don’t think about it • Ask yourself if it’s a yes or a no • Be ordinary • Be in the world but not of it

    14. Easy, Effortless, and Enjoyable • Love your work, love your self • Business world is often difficult, distasteful, and depressing • Look into your essence • Find your purpose • Start living by quitting

    15. Easy, Effortless, and Enjoyable • Be yourself, make a list of what is EEE for you • Exercise - Take a longview of life, describe your experiences from the end • Live with purpose • Rank tasks, break down tasks, work on one at a time, change your attitude toward work, know when to quit, be good to yourself, make a game of it

    16. Don’t Think About It • Release worry, doubts, expectation • Get rid of the voice of judgment • Don’t let your cup be too full • Be relaxed about your approach

    17. Don’t Think About It • Shut off mind chatter “monkey mind” • Don’t dwell - learn • Live the eternal now • Methods to let go • Meditate • Categorize thoughts at work • Lock irrelevant thoughts away

    18. Ask Yourself if it’s a Yes or No • Good vs. Bad Decisions, Clear Sighted vs. Distorted • Listen to intuition, answer with y/n • Often the choice is professional vs. personal – finding balance

    19. Ask Yourself if it’s a Yes or No • When you decide… • Be pleased, you worked hard to decide, enjoy the decision • Practical intuition • A gift to be developed • Complements reason • Unemotional • Demands action • It is mistake free!!

    20. Be Ordinary • Connect with everything your essence bestows • Do things to do them, not for recognition or result • Live w/ups and downs of life • Be content with daily tasks, excellence in execution, and modest pleasure over results

    21. Be Ordinary • Know your personal approach to money • Go beyond desire – ask what if I had fulfilled my goals • Techniques for finding self • Clustering, I ching, lucid dreaming, etc. • Go beyond outer desires and discover something greater in inner nature

    22. Be in the World, but not of it • Don’t just do something different, BE something different • Fulltime expression of your essence • Work as a celebration not a battle • Better analysis, deeper intuition, eliminates competition, skills develop more freely, many other benefits

    23. Be in the World, but not of it • Akido as a metaphor for business • Breathing, soft eyes, balance, force • Bring creativity into business • To be – tao, the way, flow • To see – understand and observe • To detach – lose roles and outcomes • To love

    24. Find Your Essence Learn to Apply the Heuristics Approach the Challenges using those Heuristics Practice, Practice, Practice Theresa Amabile Zen Mind, Beginner’s Mind (Suzuki) Zen & the Art of Making a Living (Boldt) The Tao of Pooh (Hoff) The Tao of Chaos (Wolinsky) Conclusions & Further Reading