The data-driven, process-oriented business world can leave creativity behind. Creativity is in fact a business transformation tool and a business strategy tool.
Quite often in the business world of hard-nosed, data-driven and logical analysis, creativity can be left behind. Many see it as too unstructured, or “right brained” with a lack of rigor and discipline.
Being truly creative requires focused attention to get the mind to think differently than it typically does during a normal business day.
A creative technique that is familiar to us all is brainstorming, but there are many others. The most powerful creative techniques, used by high impact business advisors utilize deliberate methods to generate different thinking and breakthrough ideas. Proficient practitioners of creativity in the workplace also know how to utilize creative environments and special-purpose events to drive business problem solving, creative solutioning and idea generation. Ultimately, the goal of a good business analyst, management consultant or strategic business advisor is to have a variety of creativity tools and techniques to draw upon. This provides flexibility to pick the approach most suited to the situation and problem being solved.
It can take time for an organization’s culture to accept the use of formal creative techniques. Watch out for resistance and perhaps start exploring the use of the tool with smaller, more experimental teams.
Go ahead, try it out. Watch your business problem solving and business analysis endeavors become more effective when you leverage some structured creativity.