Creativity Business Idea and Opportunity Analysis. Entrepreneurial Motivation. What motivates an entrepreneur to go into new venture. What is motivation?.
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What motivates an entrepreneur to go into new venture
“Motivations refers to the way in which urges, drives, desires, striving, aspiration or needs direct, control or explain the behavior of human being”
The first two called primary need, concerned with our basic physical requirement to sustain life. The last three stages he calls secondary needs.
If we are hungry or physical exhausted we are less concerned about being sociable.
Alderfer developed Maslow’s theory by suggesting three group of needs…….
…He called this the ERG theory
To do survival
He categorize motivation……
Focus Group: Groups of individuals providing information in a structured format
Brain Storming: Group method for obtaining new ideas and solutions
Problem Inventory Analysis: A method for obtaining new ideas and solutions by focusing on problems
Creative problem solving is a method for obtaining new ideas focusing on the parameter
Ideas-Concept Development- Actual Problem revealed-Suggestions for implementation-refinememt of new idea
Invention which meets the need
The Invention Process