How healthy and socially is the web? Social media, bookmarking, networking, physiotherapy ...

1. How healthy and socially is the web? Social media, bookmarking, networking, physiotherapy ...

2. Agenda • About myself • Social web in definition and growth • Social web in automotive • Social web in physiotherapy

3. Graduate TH Wildau in 2004 (Diplom) • Graduate HTW Berlin in 2006 (M. Sc.) • Consultant / Scrum Master for VW AG • PhD Student @University of Potsdam • XING and Skype Go, Facebook and Twitter No

4. What has happened? • Where it goes?

5. The Social Web is a specified term for the World Wide Web [...]. The term is currently used to describe how people socialize or interact with each other throughout the Web [...]. • (Wikipedia)

8. Development of the internet1th phase: Getting in ACCESS 160 KILLER AP 140 120 Getting in and exploring the internet KEY MOTIVATION 100 80 1995 2000 2005 2010

9. Development of the internet2nd phase: Information ACCESS INFORMATION "Every two days now we create as much information as we did from the dawn of civilization up until 2003" Eric Smith, Google 160 KILLER AP 140 120 Managing the vast amount of information Getting in and exploring the internet KEY MOTIVATION 100 80 1995 2000 2005 2010

10. Development of the internet3rd phase: Leaving traces ACCESS SELF-EXPRESSION INFORMATION ‘13 hours of content are uploaded to YouTube every minute.’ Steve Chen, founder Youtube 160 KILLER AP 140 120 Managing the vast amount of information Leaving traces of yourself to present yourself Getting in and exploring the internet KEY MOTIVATION 100 80 1995 2000 2005 2010

11. Development of the internet4th phase: Participation ACCESS SELF-EXPRESSION PARTICIPATION INFORMATION 160 KILLER AP 140 120 Connecting and interacting with others Managing the vast amount of information Leaving traces of yourself to present yourself Getting in and exploring the internet KEY MOTIVATION 100 80 1995 2000 2005 2010

13. Not just for techies – Social networking has become mainstream Facebook is the 3rd biggest country in the world.

14. Not just for kids – Digital is encompassing everybody Ivy Bean, 104, Oldest Twitter User who has just died

15. Not just in the USSocial networking is a global phenomena. EUROPE 165m (+35%) ASIA 200m (+25%) NORTH AMERICA 131m (+9%) MIDDLE EAST& AFRICA 30m (+66%) LATIN AMERICA 53m (+33%) Million users (year on year change to 2008) World Telecommunication/ICT Development Report 2010

16. Spread word of mouth via the Stammtisch 20 20 4 Average amount of Stammtisch members Tells in average 5 friends or family members

17. Spread word of mouth via Facebook 16,900 130 Average amount of Facebook friends

18. Social media has developed more quickly than any other media innovation Facebook added 100 million users in less than 9 months.

21. 600 million queries a day120 million are about product

22. Hypertasking … TRADITIONAL HYPERTASKING Sequential media consumption(One medium after the next one) Convergent media consumption(Several mediums at the same time) NEWSPAPER 8 RADIO 10 ONLINE OUTDOOR MAGAZINE 12 ONLINE 14 TV OTHER(Magazine, Outdoor, Radio TV ONLINE ONLINE GAME CONSOLE 16 28 hours a week 53 hours a week 18 20 22

23. How do we need to respond?

24. Add a social digital dimension to our communication like facebook …

26. Bureaucracy is everywhere ...

27. Lifecycle (old)

28. Lifecycle (new)

29. Agility Flow

30. Confluence Overview What’s this thing called Confluence? • We could not find a tool for our own needs • Designed for the needs of enterprise (interaction with JIRA …) • World’s most popular commercial enterprise wiki • Best aspects of open source • Surprisingly-practical platform

31. One Application. Many Uses. Sharing is caring Knowledge Management Collaboration Intranet Web Publishing Business Intelligence Extranet Documentation Shared Drives Blogging

32. One Application. Many Uses. Replace that network drive Knowledge Management Collaboration Intranet Web Publishing Business Intelligence Extranet Documentation Shared Drives Blogging

33. One Application. Many Uses. Communicate smarter Knowledge Management Collaboration Intranet Web Publishing Business Intelligence Extranet Documentation Shared Drives Blogging

34. One Application. Many Uses. Come together... Knowledge Management Collaboration Intranet Web Publishing Business Intelligence Extranet Documentation Shared Drives Blogging

35. One Application. Many Uses. Get rid of that bottleneck Knowledge Management Collaboration Intranet Web Publishing Business Intelligence Extranet Documentation Shared Drives Blogging

36. One Application. Many Uses. An intranet … people actually use Knowledge Management Collaboration Intranet Web Publishing Business Intelligence Extranet Documentation Shared Drives Reducing Emails

38. Demographic Change • Ambient Assisted Living • Social Environment • Therapeutic movements

40. Modelling movements / exercises with: • Answer Set Programming • Action Description Language

41. <action> abduct_arm. % include muscles% M. deltoideus pars acromialis / M. supraspinatus / M. bisceps brachii <fluent>movement, abducted, m_deltoideus, m_supraspinatus, m_bisceps. <inertial>movement, -movement, abducted, -abducted, m_deltoideus, m_supraspinatus, m_bisceps, -m_deltoideus, -m_supraspinatus, -m_bisceps. <caused> abducted <if> m_deltoideus. <caused> abducted <if> m_supraspinatus. <caused> abducted <if> m_bisceps. <caused> abducted <if> movement. <caused> movement <after> abduct_arm. % intial state is no movement + the arm is not abducted -abducted <holds at> 0. -movement <holds at> 0. % goal is to abduct the arm -> movement abducted <holds at> t.

42. What´s more social: • The social software for VW AG? • The social software to help older people (aged generation)? • Is the web healthy and / or socially?

43. Suche: Erik Mautsch • wikkinger • erik.mautsch@emcc.biz