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Developing a Cultural Tourism Program . Seeking a Balance Between Authenticity and Economic Development. Anne Ketz 106 Group. Chief Smith’s vision for his people….

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developing a cultural tourism program

Developing a Cultural Tourism Program

Seeking a Balance Between Authenticity and Economic Development

Anne Ketz

106 Group

chief smith s vision for his people
Chief Smith’s vision for his people…

The Cherokee Nation shall achieve and maintain an enriching cultural identity, economic self-reliance, and a strong government.

cherokee people in oklahoma
Cherokee people in Oklahoma

The Cherokee people have faced centuries of adversity with resilience to prosper and excel, and today maintain a distinctive cultural identity.

3 utilize established laws systems that align with the goals values of the cultural tourism program
3. Utilize established laws & systems that align with the goals & values of the cultural tourism program
slide14
4. Have a visible presence in the community as a resource for redevelopment, community outreach, & business development
5 establish a small business network to educate coordinate support key marketing messages
5. Establish a small business network to educate, coordinate, & support key marketing messages
slide16
6. Certify new tourism-related businesses based on the program’s mission, principles, and review process.
program success
Program Success
  • Keep sight of the big picture
  • Involve the community
  • Commit to long-term thinking
  • Dare to dream
group discussion setting up a new cultural tourism program
Group Discussion - Setting up a New Cultural Tourism Program
  • Possible partners & stakeholders
  • Which of these people should be part of a development team?
  • What makes an effective team? Identify characteristics of an effective team.
  • Key types of resources
  • Develop a key message
  • How best to convey that message?
slide19

Questions?

Anne Ketz

Tel. 651.290.0977

anneketz@106group.com

Minnesota / Washington DC