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Cultural Tourism: Demonstration Effect

Cultural Tourism: Demonstration Effect. DOWNTOWN TOKYO, Japan by night. Demonstration Effect. The culture of visiting tourists influences, overwhelms or replaces the local, traditional culture local population observes tourist culture and wants to emulate (copy) that tourist culture

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Cultural Tourism: Demonstration Effect

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  1. Cultural Tourism: Demonstration Effect DOWNTOWN TOKYO, Japan by night

  2. Demonstration Effect • The culture of visiting tourists influences, overwhelms or replaces the local, traditional culture • local population observes tourist culture and wants to emulate (copy) that tourist culture • tourist culture can be seen as more progressive, desirable, successful or affluent Hong Kong, Special Administrative Region, China

  3. Region of focus: Asia • We will be investigating examples of the demonstration effect in Asia • What is the result of this cultural interaction in Asia? Positive/negative consequences Shanghai, China “Why China’s youth find western culture attractive”

  4. Examples?

  5. Starbucks around the world

  6. For comparison purposes…

  7. Downtown Shanghai (Google street view)

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