Hippos and hashtags social media in health care
Download
1 / 27

Hippos and Hashtags: Social Media in Health Care - PowerPoint PPT Presentation


  • 79 Views
  • Uploaded on

Hippos and Hashtags: Social Media in Health Care. Dana Lewis | @danamlewis Interactive Marketing Specialist @Swedish. Swedish is a non-profit health system serving the greater Seattle, Washington, USA area. 5 hospitals. 15 primary care clinics. 2 separate emergency departments.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Hippos and Hashtags: Social Media in Health Care' - archana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Hippos and hashtags social media in health care l.jpg

Hippos and Hashtags:Social Media in Health Care

Dana Lewis | @danamlewis

Interactive Marketing Specialist @Swedish


Swedish is a non profit health system serving the greater seattle washington usa area l.jpg

Swedish is a non-profit health system serving the greater Seattle, Washington, USA area.

5 hospitals. 15 primary care clinics. 2 separate emergency departments


Slide3 l.jpg

My background: Seattle, Washington, USA area.

2002: diagnosed with diabetes2008: diagnosed with celiac disease2009: created #hcsm2010: joined Swedish2011: still using social media every day as a patient.


Slide4 l.jpg

Why does all of this matter? Seattle, Washington, USA area.

In the United States, 80% of people look for health information online

“Social media breaks down the barriers & brings people to the table to have the right conversations in health care.”- @danamlewis


Who uses social media in health care l.jpg
Who uses social media in health care? Seattle, Washington, USA area.

  • Patients

    • 80+% of Americans search online for health info

  • Physicians

    • 86% search online for health information in their practice

  • Organizations

    • 908 Hospitals => 3,087 Hospital Social Networking/Media Sites

      • 448 YouTube Channels

      • 719 Facebook pages

      • 674 Twitter Accounts

      • 431 LinkedIn Accounts

      • 106 Blogs

(but not just hospitals)


Different types of organizations l.jpg
Different types of organizations: Seattle, Washington, USA area.

  • Hospitals/health systems

  • Non-profit patient associations

  • Pharmaceutical companies

  • Medical device companies

  • Insurance companies (“payers”)

  • Etc

  • Etc.


Why do people use hcsm health care for social media l.jpg
Why do people use HCSM? Seattle, Washington, USA area.(Health Care for Social Media)

  • Patients

    • Learn about symptoms, diseases/conditions, options

    • Educate themselves, understand treatments

    • Support

  • Physicians

    • Ongoing education

    • Resources for treating patients (medical research)

    • Peer-to-peer support

    • Marketing/promotion

  • Organizations

    • Connect to patients/consumers/customers & provide resources

    • Public health information

    • Virtual “help” desk and patient/customer relations


Patients find learn about clinical trials l.jpg
Patients: find/learn about clinical trials Seattle, Washington, USA area.


Patients find support health info l.jpg
Patients: find support, health info Seattle, Washington, USA area.



The elephant in the room or rather the hippo l.jpg

The elephant in the room – social media? or rather, the Hippo


Hipaa health insurance portability and accountability act l.jpg
HIPAA social media? (Health Insurance Portability and Accountability Act)

  • Title 1

    • regulates the availability and breadth of group health plans and certain individual health insurance policies

  • Title 2

    • defines offenses relating to health care and sets civil and criminal penalties for them

    • creates several programs to control fraud and abuse within the health care system

    • sets administrative 'simplification' rules

12



Slide14 l.jpg

Physicians need to start talking to patients. social media? Patients need to think about what they are putting online.Let’s start talking.




We do social media with l.jpg
We do social media with… social media?

  • Patients

  • Family/communities

  • CEO

  • Senior leadership

  • Physicians

  • Nurses

  • Other Swedish employees

  • Community partners



Swedish turns 100 flash mob l.jpg
Swedish Turns 100 – Flash Mob differently”

245,000+ views


Leveraging existing tools to create community online l.jpg
Leveraging existing tools to create community online differently”

+

=

  • Created: July 2010

  • Status: Completed

  • ~10,000 people engaged

  • ~5.5+ million impressions

  • Why it worked:

  • Reached people when needed – at night

  • Resources


One size does not fit all l.jpg
One size does not fit all differently”

  • Curator of health information, local resources

  • Swedish news, general patient information, local news & resources

  • Physician bios, FAQs, hot topics

Different communities, different messaging


Www swedish org blog l.jpg
www.swedish.org/blog differently”

Physicians, nurses, patients – all in one place




Baby steps l.jpg
Baby steps: differently”

  • Social media isn’t right for everyone

  • Doctors do better with small steps to get started

  • Don’t reinvent the wheel

  • …so stop talking, start doing it.


Engage with us online http swedish org blog http swedish org engage l.jpg

Engage with us online:http://swedish.org/bloghttp://swedish.org/engage

  • Dana Lewis | @danamlewis | dana.lewis@swedish.org