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LEARNING UNIT 1:THE TOURISM INDUSTRY

The discovery of overseas lands increased the number of people moving to new places. 18 th Century: Travelling became more popular among those you could afford visiting cities of art. The word “tourist” was used to describe those you went on tour.

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LEARNING UNIT 1:THE TOURISM INDUSTRY

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  1. The discovery of overseas lands increased the number of people moving to new places. 18th Century: Travelling became more popular among those you could afford visiting cities of art. The word “tourist” was used to describe those you went on tour. The Industrial Revolution:workers didn't have spare time. In the 19th century working hours were reduced and some time started to be devoted to leisure activities. In the 19th century: the railway system improved and this made people travel easily around their country (domestic mass tourism) LEARNING UNIT 1:THE TOURISM INDUSTRY • The Roman Period:Travelling was uncomfortable and risky. • Only soldiers, officers and messengers travelled to reach posts within the Roman Empire. • The Middle Ages: journeys were rather unfrequent. Roads were dangerous. The most common journeys were pilgrimages to visit the shrines of a saint. • The Renaissance: Explorarions and trade were the main reasons for travelling

  2. Paid holidays increased mass tourism. • The 60s:car ownership contributed to the rise of journeys widening the choice of destinations. • Camping and caravanning allowed people to choose further destinations. • The 1980s: the travel industry started to provide package tours to make long-distance destinations more accessible. Glossary • Shrine= remains • To increase = to raise • Wealthy =rich • Risky = dangerous • To widen = to enlarge • To provide = to give, to supply • To reach = to get to (a place)

  3. TOURISM TODAY (cfr. pag. 14) Tourism industry is a big organization involving: • Tour operators • Travel agencies • Public organizations (National Tourist boards) that promote national and international tourism. Tourism is more widespread due to: • Paid holidays; • More free time (working weeks have been reduced); • Cheaper flights; • People over 60 travel more (life expectancy is longer).

  4. Advantages: • Economic development: turists spend money when they visit a place; • Roads, railways, water ways are improved; • Jobs: new job positions are created. (hotel staff, retail dept. Etc.). Disadvantages: • Pollution: seaside resorts, hotels and houses along the coast discharge waste into the sea; • Water waste: a lot of water is used and also waisted; • Traffic: people prefer using their own cars than public transport; • Higher prices: in cities of art or coastal resorts prices are higher: • Natural environment is spoiled due to resorts and hotels built without a correct planning

  5. National Tourist Boards and World Tourist Organizations (WTO) are concerned about the environment: • Sustainable tourism is meant to protect the environment; • Wilde life (plants and animals); • Natural resources • Ecotourism (countryside instead of cities) is being more and more promoted • Tourists are being directed to new locations.

  6. The organization of the tourism industry (cfr. pag.16) Types of tourism: 1.domestic tourism: people have holidays in their own country. 2.incoming/inbound tourism:people enter another country. 3.outbound tourism:people travel abroad Travel agents and tour operators help people make their travel arrangements. Tour operators deal with service providers (hotel companies, airlines, railways and ship companies, car rental etc.). Some small tour operators offer special or customized package holidays (safary, trekking, ecotourism etc.) 1.Travel agents advertise, sell and book package holidays 2.They provide travel insurance They sell and book transport tickets, accommodation, car hire

  7. Marketing and Promotion 1. promotion is carried out by flyers, catalogues, ads 2. A website on the net is also important because it can be updated with new information Holiday Package includes: 1.Transport (road, air sea, rail) 2.Accommodation (hote, guesthouses, apartments) 3.Leisure activities (sports, entertainment) 4.Guided tours 5,Excursions

  8. National and International Organisations (cfr. pag.18) • National organizations are in touch with local tourism organisations • Their function is to promote national tourism • International organisations promote tourism in developed and developing countries. • They prevent tourism from having a negative impact on the environment and local communities.

  9. WTO (WORLD TOURISM ORGANISATION) • This International Organisation coordinates: • tourism policies • Promotes responsible, sustainable tourism • It is a driver of economic growth • ENIT (Ente Nazionale per il Turismo) • It promotes Italian Tourism all over the world • It coordinates regional tourism agencies • It supports the marketing of Italian Tourism

  10. BTA (British Tourist Authority) • It cooperates with the National Tourist Boards of England • It promotes inbound tourism in Great Britain (England, Scotland, Wales, Ireland)

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