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Tourism Learning Networks

Tourism Learning Networks. Using Internet and Information Technology Phelim Murnion. Introduction. Objectives Facilitator and Industry Partner Timetable Resources. Objectives. Survey context and background Identify Specific Needs and Requirements Share Knowledge and Experience

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Tourism Learning Networks

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  1. Tourism Learning Networks Using Internet and Information Technology Phelim Murnion

  2. Introduction • Objectives • Facilitator and Industry Partner • Timetable • Resources

  3. Objectives • Survey context and background • Identify Specific Needs and Requirements • Share Knowledge and Experience • Examine Internet Technology tools and solutions • Establish network and pathways

  4. Timetable

  5. Facilitator • Phelim Murnion • Senior Lecturer in Information Technology • School of Business • G.M.I.T. • phelim.murnion@gmit.ie • Tourism Background • Applied Tourism research • Tourism/SME I.T. Consultancy

  6. Industry Partner • Margaret McNulty • Galway Bay Health Farm • Purpose • Experience not Technology • Timing • Questions and Follow-up

  7. Resources • Powerpoint presentation • Printed documentation • Internet access • Web site • Yahoo Web Group

  8. Workshop Needs Assessment • Questionnaire data • Questionnaire • Results • Problems / Ideas brainstorm • Groupnotes.doc

  9. Internet in Tourism • Background and context • The Technology of Internet technology • The Business of e-Commerce

  10. Internet: Background and Context • Tourism Context • Changing tourism trends • West of Ireland • Internet Context • Mass consumer technology • New technologies • Internet for Tourism

  11. Broadband • Broadband • Versus EU • takeup • DSL new rollout • Alternatives • Mayo CC • WestNet

  12. Web Technology • HTML: HyperText Markup Language • URL: Uniform Resource Locator • Protocols • HTTP (HyperText Transfer Protocol) • FTP (File Transfer Protocol)

  13. Web Terminology • Web Page vs. web site • Navigation • Hyperlinks • Buttons and navigation bars • Multimedia • Interactivity

  14. Web Multimedia • Inline images • GIF • JPG • Streaming (audio, video) • Bandwidth and file size

  15. Web Interactivity • E-mail contact • Forms • Form-mail • CGI scripts • Database connectivity • Intranet Example • Tripod Example

  16. Web Design Tools • Frontpage • On-line • Tripod

  17. Web Administration and Maintenance • Hosting • Domain Names • Re-direction

  18. Web Services • Mayo Ireland Web services • Web service providers folder • NetSource • Design tribes • Irish Domains

  19. Non-technological issues • E-Commerce • Security

  20. E-Commerce • Online booking • Visitor Maximisation

  21. Online Bookings • Forms on web site • PayPal e.g. • Merchant account eg 2checkout • Online booking system ASPs eg Reflex

  22. Visitor maximisation • Key terms for search engines • meta tags, titles and main text • Registering with search engines • Analysing site traffic • Log file sample • Analysis and report

  23. Visitor maximisation • Off page features – Linking … • Recommend-a-site link • Collaboration • Web rings • Banner exchange programs • Forums and discussion groups • Yahoo group

  24. E-Mail • Accounts • Webmail • Distribution lists • Signatures • Email-merge …

  25. Security • Windows XP services • Windows security center • Remote assistance • Internet Security • Passwords • Downloads • Anti-virus/Spyware • Backup

  26. Other Information Technologies • Customer Databases • Excel list • Access database • Mail-merge/email merge/integration • Image manipulation

  27. Image Manipulation • Image types • Tools • MS Photoeditor • MS Picture Manager • Photoshop • Newsletter in MS Word/MS Publisher

  28. Wrap-up and Further Steps • Questions and discussion (groupnotes) • Next Steps • CD-ROM Resource disk • Website • Email distribution list • Yahoo group • Individual next step • Trainers/Service providers

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