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PERFECTING YOUR PITCH Maximizing Influence

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  1. PERFECTING YOUR PITCH Maximizing Influence GAIL CALHOUN

  2. Discovery • How we impact others • How people listen and process • Four Communication Fundamentals

  3. Gaining Maximum Impact 7% 55% 38%

  4. Building Solid Content • Organized

  5. Listening/Processing • Simultaneously • Sequentially SI SQ CTA

  6. Building Solid Content • Organized • Relevant

  7. Persuasion Principles • Audience • Relevancy • WII-FM • C.O. • Simplicity (2)

  8. Persuasion Principles • Simplicity Oral Idling

  9. Building Solid Content • Organized • Relevant • Concise • Facts (accuracy counts) • Include examples & stories • INTERESTING!

  10. VOICE = 38% • Pause • Repetition • Inflection

  11. PERSONA = 55% Physical, tangible elements of presenting: ● Hands ● Movement ● Face ● Posture ● Stance ● Dress ● EYES

  12. A Final Thought… “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” Winston Churchill

  13. CONTACT INFORMATION (612) 339-2206 www.calhounconsulting.net gail@calhounconsulting.net