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Market Analysis and Competitive Strategies for Sensor Industry

This situation analysis focuses on analyzing the internal and external factors affecting the sensor industry, including the company's strengths and weaknesses, market segmentation, consumer behavior, competition, and economic and technological trends. The goal is to develop effective growth and competitive strategies for the company.

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Market Analysis and Competitive Strategies for Sensor Industry

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  1. Situation/SWOT Analysis Strategic Planning Functional Integration Performance Assessment • Company • Consumers • Competitors • Conditions • PEST Functional Integration • Profits • Mrkt Share • ROA • ROS • ROE • Asset T/O • Stock • Mrkt Cap Marketing Growth &Competitive Strategies R&D Production HR Finance The Big Picture

  2. Consumer Conditions Company Competitors Begin Situation-Analysis INTERNAL ENVIRONMENT Your Company's Strengths & Weaknesses: EXTERNAL ENVIRONMENT Opportunities & Threats

  3. Consumers Competitors Conditions Need to find answers re: • How the market is segmented. The criteriathat influence consumers purchasing decisions & How much willing buy/pay… • The nature & magnitude of the competition • Existing & emerging Economic & Technological trends that are/will impact company future

  4. Market Structure & Dynamics Analyses  

  5. Sensor Market Analysis • Market Size, Structure & Trends • Key & New --Applications • Sales Forecasts– Global Market & Key Segments • Investment Opportunities

  6. Market Structure & Dynamics Analyses   Simulation’s sensor marketis

  7. Consumer Segments: • Big, old & cheap • high-reliability & performance • proven sensors w/ current tech • advanced sensors w/ focus on small size • cutting-edge in both size & performance

  8. Consumer Buying Criteria

  9. SEGMENT Profiles: Determinant Attribute Weightings

  10. Market Structure & Dynamics Analyses   Simulation’s sensor marketis

  11. DEMAND ANALYSIS:How Many Sensors / Segment want to buy across next 8 years: Multiply the Round 0 demand by the growth rate and add the result to the Round 0 demand. This will give you a close approximation of Round 1 demand. Copy this number into the Demand cell for Round 1. If you prefer, you can use the following shortcut. For example, assume the Traditional growth rate is 9.2%. Convert the percentage to a decimal (9.2% = 0.092) and add 1 to it (1.092). Multiply the Round 0 Traditional demand by 1.092 then round to the nearest whole number. This will give you a close approximation of Total Industry Demand for Round 1.

  12. SENSOR INDUSTRY ONGOING GROWTH ..the entire market growing at around 14 - 15% per year.

  13. Complete Demand Analysis @ CapSim Intro |  Perceptual Map 1 |  Perceptual Map 2 |  Demand Analysis |  Capacity Analysis |  Margin Analysis |  Consumer Report

  14. MARKET SEGMENT DYNAMICS Intro |  Perceptual Map 1 |  Perceptual Map 2 |  Demand Analysis |  Capacity Analysis |  Margin Analysis |  Consumer Report Calculate each Segment's IDEAL SPOT LOCATION -- rounds 1 thru 8 ( @ Getting Started/ Complete Online Situation Analysis/ Perceptual Map 2)

  15. Market Structure & Dynamics Analyses  

  16. Cheaper too-$.50 drop in price/year Cheaper too-$.50 drop in price/year Drift Demo

  17. Market Structure & Dynamics Analyses  

  18. Estimating Sensor Segment MARGIN Values What Are Your Most Profitable Segments?

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