The Big Picture. Challenge. Increase awareness of Forward Edge & their leading edge technology solutions to high potential school targets to support immediate sales goals. Develop a business strategy and plan that will: Act as a clear roadmap for long-term growth to $25M in five years;
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Forward Edge has exceptional 100% customer retention
Forward Edge is ahead of schools by 2 years in technology
Forward Edge can easily be a “better” solution for school’s IT needs but it can be threatening for inside resources
There are many hot technology trends happening in schools that align with the tools in Forward Edge’s toolbox
We have topped out our existing Customer targets as means to generate significant new revenue
81% of people research for products and services before they buy
Enhance current marketing to support immediate sales while conducting research, testing, due diligence to create long-term growth strategy & marketing plan.
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